You must keep thoughts of failure in check by balancing them with hopes for success. Without hope, we have little room to grow and no path to follow. You must have something to believe in and live for. Otherwise, what’s the point? A true balance between fear and hope should land you in the middle – a realistic place where accomplishments are appreciated and failures become lessons well-learned. That’s a pretty comfortable place to be.
Author Archives: Craig Ormiston
Risk
by William Arthur Ward
To laugh is to risk appearing a fool, To weep is to risk appearing sentimental.
To reach out to another is to risk involvement, To expose feelings is to risk exposing your true self.
To place your ideas and dreams before a crowd is to risk their loss.
To love is to risk not being loved in return, To live is to risk dying, To hope is to risk despair, To try is to risk failure.
But risks must be taken because the greatest hazard in life is to risk nothing.
The person who risks nothing, does nothing, has nothing, is nothing.
He may avoid suffering and sorrow, But he cannot learn, feel, change, grow or live.
Chained by his servitude he is a slave who has forfeited all freedom.
Only a person who risks is free.
The pessimist complains about the wind;
The optimist expects it to change;
And the realist adjusts the sails.
Profit Is Not the Point
The goal isn’t to make money; the goal is to exist. Once you’ve figured that part out, the next goal is to exist longer. Once you realize no one lives forever, the ultimate goal is to leave a legacy.
The only way you can leave a legacy is if you concern yourself less with profit and more with giving life all you’ve got. Sure, you should have a plan to make money. But if greatness comes first on your priority list, then have faith that the rest will follow.
Batch Like-Minded Processes
It might sound like cheating, but how many people’s birthdays have you missed? When faced with impending birthdays, it’s a lot of work to go to the store every time – the deed rarely gets done! Better to do it in a batch than not at all.
Batching like-minded tasks plays a key role in productivity. While multi-tasking, priorities get disheveled. You only carry out part of a task before moving on to another. By the end of the day, you’ve touched hundreds of things and finished nothing. Better to finish one stack and move on after it’s done. You may not make progress in other areas, but at least you can take pride in crossing something off your list.
The “like-minded” part is important. Managing money uses a different part of your brain than design. It takes a lot of mental effort to switch gears between creativity and cold numbers. The transition between may cost you time and quality. While the financials and design may fall under one project, they are not like-minded processes. Better to do the financials for three different projects at once – even at the expense of crossing a project off your list. You will hone your focus and build mental momentum to get you through similar tasks much quicker. In aggregate, you will save a lot of time and yield better results.
Study your to-do list. Group similar items by tool used, skill needed, energy level, people involved or any other comparison metric. Split tasks into sub-tasks if they need more than one different thought process. Tackle the biggest group pile of like-minded processes first. Then revel in your accomplishments.
Take Life At Your Own Pace
Woah There, Hot Shot! Take It Easy On Self-Promotion
The key to building a great brand? Consistently providing great value. Without question, a brand like the one Ramit built will grow if you continue to deliver on your promise. People are thirsty for good content and will follow. However, the distance between a strong brand and a sustainable one can be measured by humility. Without too much self-deprecation, a brand must genuinely acknowledge weaknesses, listen to all parties invested and restrain bragging rights as much as possible. Celebrate success with your fans, defend your gifts to the world – and hold back the rest.
I have learned through nearly a year of writing this blog that headlines, tweets and content centered around myself or plugging my writing perform far worse than direct content. I beg you, dear readers – call me out any time my writing is sullied with boasting. No one likes content adulterated by too much Craig Ormiston.