Unknown's avatar

About Craig Ormiston

Cinema. Television. Web. Graphic Art. Interactive Design. Motion Graphics. News. Education. Ideation. Story Development. Social Entrepreneurship. Dining. Travel.

Plan For the Worst, Hope For the Best

If you identify and find a way to accept the worst possible outcome of your situation, anything better than the worst will feel like a blessing. Do not lower your expectations or demoralize yourself into a constant state of negativity – that’s not the point. It is always important in planning to anticipate possible outcomes. By preparing for the worst, you will be better-equipped to tackle the actual results. If things are not as bad as you planned, then you will be relieved. Life will be good.

You must keep thoughts of failure in check by balancing them with hopes for success. Without hope, we have little room to grow and no path to follow. You must have something to believe in and live for. Otherwise, what’s the point? A true balance between fear and hope should land you in the middle – a realistic place where accomplishments are appreciated and failures become lessons well-learned. That’s a pretty comfortable place to be.

Risk

My dear friend, Shirl, shared a poem with me and I want to share it with you:“To Risk”
by William Arthur Ward

To laugh is to risk appearing a fool, To weep is to risk appearing sentimental.
To reach out to another is to risk involvement, To expose feelings is to risk exposing your true self.
To place your ideas and dreams before a crowd is to risk their loss.
To love is to risk not being loved in return, To live is to risk dying, To hope is to risk despair, To try is to risk failure.
But risks must be taken because the greatest hazard in life is to risk nothing.
The person who risks nothing, does nothing, has nothing, is nothing.
He may avoid suffering and sorrow, But he cannot learn, feel, change, grow or live.
Chained by his servitude he is a slave who has forfeited all freedom.
Only a person who risks is free.
The pessimist complains about the wind;
The optimist expects it to change;
And the realist adjusts the sails.

Profit Is Not the Point

The goal is sustainability. We make money to cover our basic needs – food, water and shelter. The great businesses of our time have figured this out, too. Great product comes before profit – because only great product will keep customers coming back for more. We like steady paychecks and loyal patrons because we can sleep at night and know that life will go on.

The goal isn’t to make money; the goal is to exist. Once you’ve figured that part out, the next goal is to exist longer. Once you realize no one lives forever, the ultimate goal is to leave a legacy.

The only way you can leave a legacy is if you concern yourself less with profit and more with giving life all you’ve got. Sure, you should have a plan to make money. But if greatness comes first on your priority list, then have faith that the rest will follow.

Batch Like-Minded Processes

Every January, my parents do a brilliant thing: they map out the year’s birthdays, buy cards for everyone in a single trip (often armed with coupons to save big bucks), sign & address every card in a single sitting, and slip them into the mail one by one as each birthday approaches. They save dozens of trips to the store (as much as 35 hours per year in round trips!) and finish the project with an annual peace of mind.

It might sound like cheating, but how many people’s birthdays have you missed? When faced with impending birthdays, it’s a lot of work to go to the store every time – the deed rarely gets done! Better to do it in a batch than not at all.

Batching like-minded tasks plays a key role in productivity. While multi-tasking, priorities get disheveled. You only carry out part of a task before moving on to another. By the end of the day, you’ve touched hundreds of things and finished nothing. Better to finish one stack and move on after it’s done. You may not make progress in other areas, but at least you can take pride in crossing something off your list.

The “like-minded” part is important. Managing money uses a different part of your brain than design. It takes a lot of mental effort to switch gears between creativity and cold numbers. The transition between may cost you time and quality. While the financials and design may fall under one project, they are not like-minded processes. Better to do the financials for three different projects at once – even at the expense of crossing a project off your list. You will hone your focus and build mental momentum to get you through similar tasks much quicker. In aggregate, you will save a lot of time and yield better results.

Study your to-do list. Group similar items by tool used, skill needed, energy level, people involved or any other comparison metric. Split tasks into sub-tasks if they need more than one different thought process. Tackle the biggest group pile of like-minded processes first. Then revel in your accomplishments.

Take Life At Your Own Pace

There’s nothing wrong with that. It’s your life, you can do what you want. Do not let anyone slow you down or push you along. You learn from, work through and experience life differently than everyone else. Embrace that – and fight back if you need to. Going too fast may burn you out and going to slow may drain your soul. Only you know your own equilibrium. Find balance and stand up for it.

Woah There, Hot Shot! Take It Easy On Self-Promotion

You walk a fine line to promote yourself. How do you share your value with the world without boasting about it? How can you exude confidence without coming off as haughty? Blowing your own horn turns people off. I know I prefer to follow brands and artists that spend little time praising themselves and provide value to my life. Who wouldn’t? If Ramit Sethi spent less time praising his own accomplishments, I would spend more money on his content.

The key to building a great brand? Consistently providing great value. Without question, a brand like the one Ramit built will grow if you continue to deliver on your promise. People are thirsty for good content and will follow. However, the distance between a strong brand and a sustainable one can be measured by humility. Without too much self-deprecation, a brand must genuinely acknowledge weaknesses, listen to all parties invested and restrain bragging rights as much as possible. Celebrate success with your fans, defend your gifts to the world – and hold back the rest.

I have learned through nearly a year of writing this blog that headlines, tweets and content centered around myself or plugging my writing perform far worse than direct content. I beg you, dear readers – call me out any time my writing is sullied with boasting. No one likes content adulterated by too much Craig Ormiston.

Meet the Better Day

Waking up early has advantages. First and foremost, rising early awards you the time to prepare for your day rather than straggle to work or school having dragged yourself out of bed. A leisurely pace in the morning is much healthier and less stressful than a race against truancy. You can make yourself breakfast (the most important meal of the day) and squeeze in some exercise. You have time to get extra work done (like posting to your blog) and enjoy peace & quiet enough to do it. If you get out of the house early, you can beat the rush and save even more time getting to and from. Charged with all of these benefits, you are better-equipped to have a better day.

Make It Memorable

Special moment? Do anything you can to preserve it. Take a picture, scribble a note or steal a memento. Mark the occasion with celebration. Indulge in vice or break your own rules if you have to. Whatever it takes to help you hold onto the moment forever. Do not count on memory; it may fail you later. More likely than not, your recollection of the event will lapse from relevancy. Even the slightest trinket or scribble can help it all come back when you least expect it. Life is made up of poignant moments. It is important to revisit, track and learn from them. Nostalgia helps you recontextualize the things that are most important in life. If you collect anything, collect memories.

You can do anything…

…with genuine passion as your alley. Your passion must be sincere; you will not overcome the steepest obstacles if you merely lust over the hype train. With a true fire burning at heart, nothing can stop you. The destination may look or feel different than you projected, but the passion helping you get there will not let you down.

Can’t Solve Your Problem?

More often than not, you trap yourself in a logic loop by staring at the same problem for too long. Take a break. Change your scenery. Revisit the puzzle with a fresh set of eyes. Your brain struggles to invent a different approach without new variables to experiment with. While inspiration or counseling may help, tweaks as simple as snacks or fresh air can alter your mental state enough to tackle your situation from a different angle. If you have the time, sleep on it. Trust in the change of pace and you may find the answer you are looking for.