In startup culture, it’s an unspoken sin to leave the office before 6PM. When a few people start doing it, the trend spreads. Before you know it, you can hear a pin drop beyond the nine-to-five. Where did everyone go? Do they not care anymore?
Every boss I’ve ever had addressed clocking out early in only one way: complaining. Sometimes passive aggressively (ugh), sometimes by email (cowardly), sometimes at full company meetings (awkward). When these announcements spread, everyone takes the punishment, returns to their work with heads down and obliges like spiteful children – at least for a while.
Every time, individuals punished most by this approach are almost never the guilty ones. The goody two-shoes who always work hard hear the message and work harder. Those at fault for bailing early in the first place continue to rebel against Mom and Dad, never taking the message to heart. Complaining about early clock-out culture always results in the opposite desired effect: infractors keep infracting and you burn out your best.
As a leader, how can you keep people invested enough to stick around?
Lead by example. If, as a manager, you’re not the hardest worker pulling longer hours than anyone else, no one will hear you.
Reward visible hard work. Develop relationships with those who stick around late, engage yourself in their contributions, talk them up to their supervisor, privilege their projects over everyone else’s and move their career forward. Play favorites. When others ask why he or she deserves special treatment, make it clear. Time is scarce as a leader and the goody two-shoes stuck around after hours when you had the most available time. Everyone will start getting the idea.
Inspire with grand vision. No human will genuinely give their life away for quotas. When it comes to a greater sense of self purpose, who truly cares about percentage market share, impressions or sales? You think our soldiers risk their lives for America’s GDP? No, they fight to make America the greatest country in the world. If you lean on numbers for your company mission, you suffer from vision deficiency. Colonize other planets. Teach everyone to grow food. Cure cancer. Make everyone laugh. Raise the bar so high that you can’t possibly measure it. Keep your people looking up at the sky and they might stop looking down at their watches.
Set an example, reward good behavior and reach for the moon. Don’t punish the children.