Trial & error has two parts: trial and error. You must accept both before you embark on an experiment. Stand behind both as they happen. Separate yourself emotionally from failure – few experiments in this world have great batting averages. Remind yourself that every action comes with a reaction you often cannot control. Have fun with it.
Every company claims they are open to new ideas. But ego and fear of change tend to deflect outside forces. There is a major difference between accepting feedback and acting on it. A feedback culture can only get you so far. After all, actions speak louder than words; what you do is more valuable than what you say. An organization truly interested in keeping an open mind must open its doors – not only to ideas, but also to active change. Companies must encourage every employee to tinker in genuine “ask forgiveness, not permission” fashion. Harsh punishment should not land on failure, but instead on apathy or closed minds. Any person or obstacle stifling healthy ideation must move out of the way.
Let your people play. Design and enforce a true culture of experimentation.