Setting Your Own Expectations

The industrial era taught us as employees to wait around for someone to tell us what to do. Hell, the contemporary education model taught us that. We spent the better part of our lives under the pressure of other people’s deadlines, rubrics and expectations. As we get older and “treated like adults,” people tell us what to do less and less. In life, at home and in the workplace, very few people will babysit you or outline a clear path for your success. It’s up to you to do both of those things.

If no one is setting expectations for you, outline your own and hold yourself accountable. If you’re unemployed and single, you have no choice but to do this (until of course the feds knock at your door). If you’re employed and getting no love from your supervisor, take a chance on that lack of structure to build your own world. If you’re not yet buried in a bureaucratic mess of paperwork and process, build your own. Strategize your own roadmap for success.

How do you think people build huge businesses from scratch? They unlearned to wait for other people to set expectations for them and did their own thing when and how they wanted to. They found a way to give a damn on their own terms.

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Two Options? Or Just One?

While people do not enjoy an overwhelming number of choices, they enjoy even less not having a choice at all. Pretty obvious day to day, but how does that apply to business, entertainment, and marketing beyond? When you give customers or audiences only one choice, they are quicker to create another one of their own: “No thanks.” By providing more than one option, you expand your chances at inspiring them to consider the options first before considering their exit. That contemplation period is irrefutably valuable to marketers looking to convert users or customers. Depending on how you position the product and alert everyone to his or her options, you at least stand a chance at starting a conversation. That’s half the battle.