Stick Every Finger In A Different Pie

I’ve always been a proponent of keeping many doors open. By staying involved in several things at once, you maintain a diverse portfolio of opportunities that may lead you somewhere. Drew Moxon dubbed this “angel investing with time” – balancing a handful of personal energy investments on activities and projects in hopes that at least one will pay off the entire batch. No thoughtful gambler places all eggs in a single basket, right?

The risk, of course, is that you do not invest in one area of your life enough for a big win. Jack of all trades, master of none. You fail to specialize, focus and pour your heart into one great thing. I think mastery can work if you believe irrefutably in what you’re doing. If you don’t, you must continue to explore options until you find the perfect fit. Until then, stay involved. Perhaps you shouldn’t stick every finger in a different pie, but at least taste every flavor you can and give each one a fair shot.

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Two Options? Or Just One?

While people do not enjoy an overwhelming number of choices, they enjoy even less not having a choice at all. Pretty obvious day to day, but how does that apply to business, entertainment, and marketing beyond? When you give customers or audiences only one choice, they are quicker to create another one of their own: “No thanks.” By providing more than one option, you expand your chances at inspiring them to consider the options first before considering their exit. That contemplation period is irrefutably valuable to marketers looking to convert users or customers. Depending on how you position the product and alert everyone to his or her options, you at least stand a chance at starting a conversation. That’s half the battle.