Don’t Censor Yourself

Let the words flow. If you have something you’d like to say, say it. Do not be afraid what other people will think. Permit yourself to say something wrong. Stay open to criticism and feedback – it’s the only way to refine your voice and position against millions of other voices.

When I started this blog, posts took around an hour per day. I was afraid what people might think, so I spent a lot of time on them. A year later, I care less about the craft of my posts and more about the ideas I want to communicate. Now, with a few exceptions, posts take me no more than 20 minutes per day. As soon as I surrendered my preoccupation with perfect writing, the thoughts flowed more freely, and it demanded far less of my time.

Censoring yourself not only compromises your character, it can compromise your time. Do not fail yourself or your ideas with perfectionism. Spit it out, fool.

[Post time: 3 minutes]

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Two Options? Or Just One?

While people do not enjoy an overwhelming number of choices, they enjoy even less not having a choice at all. Pretty obvious day to day, but how does that apply to business, entertainment, and marketing beyond? When you give customers or audiences only one choice, they are quicker to create another one of their own: “No thanks.” By providing more than one option, you expand your chances at inspiring them to consider the options first before considering their exit. That contemplation period is irrefutably valuable to marketers looking to convert users or customers. Depending on how you position the product and alert everyone to his or her options, you at least stand a chance at starting a conversation. That’s half the battle.