Woah There, Hot Shot! Take It Easy On Self-Promotion

You walk a fine line to promote yourself. How do you share your value with the world without boasting about it? How can you exude confidence without coming off as haughty? Blowing your own horn turns people off. I know I prefer to follow brands and artists that spend little time praising themselves and provide value to my life. Who wouldn’t? If Ramit Sethi spent less time praising his own accomplishments, I would spend more money on his content.

The key to building a great brand? Consistently providing great value. Without question, a brand like the one Ramit built will grow if you continue to deliver on your promise. People are thirsty for good content and will follow. However, the distance between a strong brand and a sustainable one can be measured by humility. Without too much self-deprecation, a brand must genuinely acknowledge weaknesses, listen to all parties invested and restrain bragging rights as much as possible. Celebrate success with your fans, defend your gifts to the world – and hold back the rest.

I have learned through nearly a year of writing this blog that headlines, tweets and content centered around myself or plugging my writing perform far worse than direct content. I beg you, dear readers – call me out any time my writing is sullied with boasting. No one likes content adulterated by too much Craig Ormiston.

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Don’t Cut Spending. Make More Money!

Many twentysomethings live paycheck to paycheck. Very rough riding. Most people in this situation try to spend less and make do with what they have. Ramen noodles, no nights out, no entertainment purchases. I think this is the wrong attitude. Instead of protecting every little dime you have, invest your energy into making more money. Side projects, tutoring, part-time work, surveys, leveraging a raise, finding a higher paying job. The opportunities are endless. There’s a limit to how much you can cut from your spending, but no limit to the amount you can make.

Ramit Sethi is a strong proponent of this train of thought. While I find his advice verbose, he makes several great suggestions.

Before you can set out to bring home extra bacon, you need to ask yourself one really important question: do you think you are worth more in the first place? If you do not believe you are, then no one else will either. But if you truly believe, then the money will come. I was frustrated with my work last year and felt I deserved more. I modestly outlined my needs to continue providing the same level of value to my company and was met with a 33% raise.

Believe you are worth more. Act like you are worth more. Life will sort itself out.