The goal is sustainability. We make money to cover our basic needs – food, water and shelter. The great businesses of our time have figured this out, too. Great product comes before profit – because only great product will keep customers coming back for more. We like steady paychecks and loyal patrons because we can sleep at night and know that life will go on.
The goal isn’t to make money; the goal is to exist. Once you’ve figured that part out, the next goal is to exist longer. Once you realize no one lives forever, the ultimate goal is to leave a legacy.
The only way you can leave a legacy is if you concern yourself less with profit and more with giving life all you’ve got. Sure, you should have a plan to make money. But if greatness comes first on your priority list, then have faith that the rest will follow.