Networking Without the Legwork

Who knows you? It’s a lot of work to get out there and meet people. It’s even more work to convince people to remember you. I know extraordinary professionals who are very well-connected without the help of Facebook, LinkedIn, search engine optimization, press or a single personal photo online. They largely don’t exist on the internet at all. These men and women spent years hitting the pavement to scale their network. As a result, they maintain a rich foundation of personability and respect with many people. That level of connection is difficult to beat.

Armed with tools of the internet era, we have the opportunity to make an impression on the world from our couches. While not as intimate or thorough as in-person meetups, you can at least blip on people’s radars. Social media can hold your name in the periphery of others and help you stay current. Blogs and content publishing can entertain, inspire and connect. These channels are fantastic for providing value to others and making impressions on people you’ve never met. Hustling in the streets could not possibly connect me with some of the people I’ve gotten to know through this blog. Content online can reach unforeseen places and open many doors you could not reach in person. Without thorough research and planning, legwork in the field can waste a lot of time and energy. Better to leverage accessible platforms to make introductions and accelerate connections.

All that said, the internet is only a two-dimensional version of networking. Like a movie poster, it can only tease real relationship building. Introductions online should precede introductions in person to close the feedback loop and formalize interpersonal relationships. Only then can relationships have human stakes. With human stakes in tow, relationships hold richer value not easily replicated by applications or hardware.

Networking takes work. With or without the legwork, connections take a lot of time and energy to build and maintain. Make an impression online, follow through with connections, stay in touch with people from your past and spend time building relationships offline. It’s worth it. Trust me.

Yes or No Questions

People do not like too many choices and procrastinate making decisions. Even the most opinionated people I know do not always answer your question in a timely fashion.

The easiest way to get a response? Make your question as easy as possible to answer. Don’t bury it with information, encrypt it in an email or forget the question mark. Provide a concise brief upfront and ask a yes or no question. Make it a multiple choice question if you need to. At the very least, provide the recipient with possible answers so he or she does not need to do the research or draft an elaborate answer of his or her own. Take the opportunity to curtail the list of possible answers to meet your own needs. If the recipient comes up with an answer other than the ones provided, whatever. At least you got an answer.

Busy people (like CEOs and celebrities) are notorious for single-line emails. Help them keep that pace and not bog them down with answering your question. The more you help them and consider their time, the easier it will be to get an answer – and the greater chances you will have at getting an answer you like.

Email Is Not Urgent

Every email I receive presumes to be imminently earth-shattering. Very annoying. Ninety-five percent of emails that hit my inbox are not urgent. I receive around 250 emails per business day – that’s one email every two minutes. It takes me forever to craft thoughtful replies, so I regularly fall behind in trying to keep up. To prevent this constant influx of faux peril from stressing me out, I am paying less and less attention to email these days. In the process, I’ve let a few important notes slip through the cracks. Oh well.

If it’s important or time sensitive, don’t just email me – call or approach me in person. I ignore my phone during meetings for everything except calls (it vibrates a dozen consecutive times when you ring me, so it’s difficult to ignore). Knock if you need to. If the issue at hand is complicated, follow up with details in writing so I have all necessary and accurate info in front of me to address the situation. If you can’t get ahold of me in person or by phone, put ‘URGENT’ in the subject line. Obviously, don’t do that if it’s not urgent.

To get real work done without distraction, I need to ignore my email for a sizable fraction of the day. You should, too. Constantly replying to emails means you’re working reactively instead of proactively. Unless you work in a call center, reactive work only contributes to the status quo of your organization. In a competitive industry, status quo work can be regressive and therefore deadly for a company. Don’t do it.

If I don’t write you back within a few hours (or days), why would you follow up with a second email? That’s silly. Your method failed the first time – why on earth would it succeed any better a second time?

If an email exchange we’re participating in turns critical, please cover all bases and follow up in person with everyone involved. Get our collective heads out of email and into real problem-solving mode. Hear the voices of others repeat back to you their understanding of the situation. Make sure everyone is on the same page – on paper and in dialogue. Then get real work done.

There’s a System for That

If you’re having organizational trouble or find yourself doing the same mundane task over and over, chances are pretty high that someone else out there shares your pain. With a little bit of research, you may even find someone who has already conquered your problem. At any rate, it’s worth a look. The internet is a pretty big place these days. There are apps for everything.

As times change, brand new problems crop up all the time that may not yet have structured solutions. Depending on the complexity of your problem and processes, other people’s solutions may not serve your own. If you cannot find a solution, it’s up to you to build one. Given the challenges and material complexity of designing solutions (be they software, logistical or cost), most people opt out and choose to continue suffering. Don’t do that. Don’t settle for the mundane. You should never have to do the same thing more than once – unless you want to.

Growing Pains

Growth is an awkward and confusing experience. By building on the old and bringing in the new, life mixes up and turns to chaos. Oftentimes, you experience bumps and bruises. In the worst of situations, there may be casualties. Whether you like it or not, that’s the name of the game. The only way to stop growing pains? Stop growing. Or die. I endorse neither. Growth and change are instrumental to life. Hell, they’re key to adaptation and survival. Suck it up, learn to love the pain and enjoy the ride.

If You Have Something To Say…

…then say it. You will stress yourself out more by keeping it in. You will stress others out more by being passive aggressive and cryptic. You will waste time prolonging the inevitable, enduring unnecessary hardships or twisting the knot too tight. Before you open your mouth, you should always think about what you’re going to say and how you’re going to say it. But there’s never really a good reason to keep your mouth shut entirely. It’s important and therapeutic to speak your mind. It’s equally important to let others speak their minds as well.

A Deal Is Not a Done Deal Until Money Hits the Bank

No matter how good you feel about it, do not boast, act on or go to press about a deal you just made (business, employment or otherwise) until the first check goes through. I learned this in Hollywood and continue to stand behind it as I make deals or watch deals unfold around me. You can never completely guarantee a deal will go through until it actually goes through. You can make a serious fool out of yourself by jumping the gun, making public announcements or spending money you don’t have. Better to keep your mouth shut and fingers crossed until fiction becomes fact.

Hiring Should Be More Like Dating Than An Arranged Marriage

If you find yourself responsible for staffing a team, do not take the responsibility lightly. You will bring people on board with whom you may spend more time with than your real family. More than finding skilled people who fit the bill, you need to find people with whom you like to spend time.

The modern approach to hiring is more like an arranged marriage than dating. Members of the company sit in a room together and grill the candidate, call references, and put the interviewee to the test. It’s a lot like your romantic prospect’s family attending the first date and grilling you about housecleaning or parenting. Not a natural courtship process. While perhaps less “professional,” a reasonable amount of the interview process should be spent eating, drinking and hanging out with the interviewee. It’s one thing to get to know someone through his or her skills. It’s a whole other ball game to get to know someone culturally.

It does not matter whether he or she is a prodigy talent – if you can’t get along together in person, more harm will come than good. Never hire from a phone interview alone.

How do you find “datable” hires? Start by encouraging your team to invite friends. Friends of friends have a better cultural in than a random chap off the street. If no luck with friends of friends, branch out through the network. If you find someone promising, do not settle on business references alone; find a way to collect social references as well. If nothing else, take him or her out to dinner or throw a company party. Have a little fun. Make sure you can have a good time together. After all, you’re bringing on a new member to the family. Behave and celebrate accordingly.

Agree On the Mission

Before doing anything else, you should check to make sure your entire team agrees with and can own the mission at hand. It’s very important to make sure that you are on the same page with everyone before embarking on a collaboration. If people diverge in completely different directions, you stretch the project thin and go nowhere. You cannot easily push the cart in one direction if your partner is pulling it in the other. Discuss the mission and agree on the meaning behind the problem you are trying to solve first before setting out to find a solution. If everyone is pushing in the same direction, you may have enough momentum to get the cart out of the mud.

Give Employees Feedback Permission

Seth Levine made me think a lot today about feedback loops within organizations. Employees fear giving feedback to their managers or superiors. Makes sense – if you take constructive criticism too far, you may find yourself on the street. Tragically, most managers and executives want and need advice to help them do their job better. While leadership coaches may help, third parties are not close enough to the conversation. Only people within the organization spend enough time around you to identify a specific and timely list of your faults. More importantly, outside help cannot understand all of the personality types you lead. Every team is different and takes a different approach. At the end of the day, you must own a leadership style that fits your team.

Fortunately, there are people who can help – your employees. By giving your team permission to provide feedback, you open a door to better-understand your style and flaws. Permission is not enough, however (remember: people fear the guillotine) – you must build structure to provide feedback. Some managers approach this anonymously, with surveys and the like. Others organize reciprocal reviews and have it out one-on-one. The anonymous approach allows employees to craft their responses and be more candid. A more open and direct approach can work for people who can manage tempers like monks. I suggest a combination of the two to get the full picture.

If your team corroborates specific faults across the board, you should take a pretty big hint. By including your people in the dialogue, you can empower them to challenge you to improve. If everyone can set egos aside, feedback permission can radically improve morale in the workspace, the drive for improvement, personal ownership of their role in the company, and collaborative honesty overall. I don’t care what numbers or information you share with your team; you are not truly transparent as an organization until teammates have the freedom to be honest with each other.