Who knows you? It’s a lot of work to get out there and meet people. It’s even more work to convince people to remember you. I know extraordinary professionals who are very well-connected without the help of Facebook, LinkedIn, search engine optimization, press or a single personal photo online. They largely don’t exist on the internet at all. These men and women spent years hitting the pavement to scale their network. As a result, they maintain a rich foundation of personability and respect with many people. That level of connection is difficult to beat.
Armed with tools of the internet era, we have the opportunity to make an impression on the world from our couches. While not as intimate or thorough as in-person meetups, you can at least blip on people’s radars. Social media can hold your name in the periphery of others and help you stay current. Blogs and content publishing can entertain, inspire and connect. These channels are fantastic for providing value to others and making impressions on people you’ve never met. Hustling in the streets could not possibly connect me with some of the people I’ve gotten to know through this blog. Content online can reach unforeseen places and open many doors you could not reach in person. Without thorough research and planning, legwork in the field can waste a lot of time and energy. Better to leverage accessible platforms to make introductions and accelerate connections.
All that said, the internet is only a two-dimensional version of networking. Like a movie poster, it can only tease real relationship building. Introductions online should precede introductions in person to close the feedback loop and formalize interpersonal relationships. Only then can relationships have human stakes. With human stakes in tow, relationships hold richer value not easily replicated by applications or hardware.
Networking takes work. With or without the legwork, connections take a lot of time and energy to build and maintain. Make an impression online, follow through with connections, stay in touch with people from your past and spend time building relationships offline. It’s worth it. Trust me.