It’s exciting to see the success and growth of an organization through the numbers: sales milestones, unique visitors, engagement statistics and more. It’s very practical and momentous to set metric goals that everyone can reach for and beat. But numbers cannot tell the whole story. And metrics can only inspire a team so far. It takes a portrait of the future painted zealously by leadership to truly inspire. Something greater to work towards. Something to believe in.

The best preachers don’t talk statistics or business. True vision cannot paint by numbers. There are no formulas or metrics for dreams. Speaking abstractly and passionately about a vision for the long-term future can open minds to the possibilities and help your team imagine their way out of the status quo.

Metrics and numbers keep an organization accountable to measurable improvements. Numbers have their place and should be respected. But they only serve to measure movements that already exist. Why not strive to make new movements and invent new metrics? A vision by numbers is not enough. The opportunities are boundless for your organization, but only if the vision you paint for your team allows them to be.