A Deal Is Not a Done Deal Until Money Hits the Bank

No matter how good you feel about it, do not boast, act on or go to press about a deal you just made (business, employment or otherwise) until the first check goes through. I learned this in Hollywood and continue to stand behind it as I make deals or watch deals unfold around me. You can never completely guarantee a deal will go through until it actually goes through. You can make a serious fool out of yourself by jumping the gun, making public announcements or spending money you don’t have. Better to keep your mouth shut and fingers crossed until fiction becomes fact.

Reputation Counts

It never hurts to have a team of people on standby to support or validate you. Recommendations, trust and loyalty go a very long way. When it comes to leadership, it does matter what other people think. You may never shake hands on a deal with someone you do not know if naysayers stand between you. Good luck even making it in the door. On the other hand, passionate introductions from a handful of reputable people will secure you meetings and may even tie the knot for you. Connections are worth their weight in gold.

Work hard, lend a hand, expect nothing, respect everyone and love what you do. Reputation will follow.

Groupon and Living Social Just Lost a Customer

GrouponI’ve had enough. Fitness classes, yoga, waxing, Brazilian blowouts, facials, tattoos, beauty products, home & garden, apparel, too many hair cuts, too many massages, too many poorly yelped restaurants. I cannot delete these daily spam notes quick enough. I would never spend money on any of those things. I’ve been registered to both sites for over a year and only purchased five coupons. That means that I found only 0.7% of all available deals relevant and 99.3% mostly irrelevant. Terrible odds. I unsubscribed from both services this morning.

Not sure if you’ve ever checked, Groupon or Living Social, but I’m a 23-year-old male and not really that into blowouts or bikini waxing. A basic search and your own profile form would reveal at least that much. Connecting through Facebook or Foursquare could teach you even more.

The marketing prowess of daily emails and a clever coupon system has completely worn off. If these services made a little effort to market their offers by listing “best steak in town” or “highest yelped masseuse” in the subject line, I might pay more attention. Otherwise, the deal messages sit in my inbox like spam at the mercy of the delete button.

Groupon, Living Social, OpenTable, Facebook Deals, Google Offers and all of the other ripoffs coupon services need to start delivering relevant, targeted and meaningful deals. “Deal type” subscription checkboxes on signup pages are not sufficient. The delivery mechanism of email needs to be treated more delicately. And they all need to compete for poignant brevity (deal announcements should be no longer than a tweet).

I will stay registered to Yipit.com, which aggregates all of the major deal players into one daily email and does a far better job weeding out coupon categories I will never buy. But even Yipit could afford to target better and market the benefit of each deal.