Advice for a High School Filmmaker

An eighth-grader approached me for advice on making movies and getting started at his age. Here’s what I shared with him:

The first and most important thing to do is get started. Pick up a camera, any camera, and practice. An iPhone is way better than the first camera I started with, so use whatever you can and never be ashamed. It’s about storytelling more than the lights or gear you use, so focus on telling great stories. Pick editing software you are comfortable with and learn (I started with Adobe Premiere and use it to this day). There are many helpful tutorials online. The more movies you edit, the better you will understand the software.

Find friends you like hanging out with, can rely on and who like making movies. Beyond the core group with whom I always made movies, filmmaking helped me become friends with hot girls, nerds who knew how to animate 3D models, shady stoner kids who owned fake realistic looking weapons that looked great on camera, class clowns, incredible artists and everyone in between. It was amazing who I was able to connect with by just asking, “Hey, do you want to be in my movie?” It helped high school be a great experience for me.

Start simple with your first movie, then make it more complicated as you go. My first film ever was 1 minute long in my backyard. By the time I graduated high school, I was making 30 minute films with action and visual effects. You’re capable of this and so much more, especially with the tools available these days. But again, start small. It’s incredibly motivating to see your finished work – and then want to do better the next time.

It also helped a lot to find teachers who supported my interest. I made sure to get into every media, theater or film class I could and made friends with those teachers. Sometimes, I got away with making movies for classes instead of writing papers – it can never hurt to ask! To this day, I still hang out with some of my teachers who supported me ten years ago. It may not be cool in high school to be a “teacher’s pet,” but you’ll be laughing at your peers later when you get farther in the world than they did. For example, I got a job right out of college working for one of my professors who enjoyed having me in class. You never know!

Most importantly, have fun with it. You will make a ton of mistakes and learn a lot. None of your films in high school will go to film festivals (no offense, but it’s true), so don’t stress about any of it. Keep your head on your shoulders, keep an open mind. The more fun you have, the more you will learn and the better your movies will be.

Oh, and needless to say, watch a lot of movies. Television is cool these days, too. I spent an entire summer watching all the best picture academy award winners and many more. I wish I had Netflix back then – take advantage of it! I also took notes on what I liked or didn’t like about each movie, which helped inform choices I made when I made movies.

Long story short, go out today and make a movie! Good luck.

Sincere Creation

What’s the motivation behind your project? Capital gain? Attention? A greater noble effort? What do you have to prove? And to whom?

I know from my experiences in Hollywood that projects produced through a climate of unrestrained and unadulterated love for the material have a far better chance at sweeping audiences. With pure and simple love of filmmaking at the helm, a movie’s voice can be authentic, formalistic craft more cohesive, and overall execution more successful than, say, a franchise picture riddled by ambitions for ancillary market spin-offs and merchandising. Too many cooks in the kitchen, too many goals, and too many interests can shred a project into a million pieces.

How do you create great products? Simple. Make things because you love making things, not because you love the idea of making things.

Most people hear an idea and let their minds run wild. Before long, the fantasy overshadows the outstanding work that needs to be done. If you are busy thinking about the idea, rather than feeling or experiencing the idea, you’re on the wrong track.

Success will come when affection for your project is sincere.

Do not love your work. Love doing your work.

Production Sucks [Film Friday]

After five long shooting days, only 16 total hours of sleep, editorial madness, 1.9 terabytes of footage, and three dozen script pages, we’ve finally wrapped the sixth original series I’ve produced in little over a year. Absolute madness.

I haven’t slept in 38 hours. Before I say something about filmmaking I might regret, it’s time for bed.

How to Tell a Great Story

Character first, plot second. People do not connect with events; they connect with real human beings. Make sure you know your story’s character first before putting him or her through the ropes. Where does he come from? What does she fear? Who does he idealize? Why does she dress a certain way? When does he prefer to go to bed? How does she tie her shoes?

Take some time and ask a lot questions. Pretend like you are dating him or her. Learn everything you want to know about the person. Know him or her so well that you’d accurately guess how he or she would react to random situations. Before long, your character will tell the story for you.

Is New Media For You? [Film Friday]

This is my fifth and final post in my series, “Understanding New Media.”

Last week, I resolved a “New Media” definition that I am happy with: “content financed, produced for, and released exclusively on active viewership platforms that autonomously drive traffic or revenue online.” The key here is the distinction between passive and active viewership.

It is important to contemplate the best way to tell your story. Ask yourself: how long should the story be? How many people should watch it together? How involved should your audience be? As I have said before, we need to knock down the silos of Hollywood. They have no worldly business dictating our storytelling needs anymore. We should choose the format that best suits our characters.

Many people are distracted by the pizzazz of the Internet. Do not get carried away. Before you produce video for the web, ask yourself why. Is your story better told at an audience’s fingertips? Think hard about what role your story can play on the web. Does it belong there? Or does it really belong on a bigger screen?

Man of Many Hats and Hours

After an extremely dense 21 hour work day, I am finally publishing my daily blog post and passing out. Today, I did many things. Among them: assembled marketing materials, mitigated technical footage issues, juggled digital assets for a foreign deal, supervised a large film production, scheduled editorial for promotional spots, edited music tracks, directed a second unit film crew, filtered accounting paperwork, coordinated promo videographer crews, supervised visual effects on multiple large shot setups, caught up with an old friend, and ate three meals. All while running on three hours of sleep. I produce, supervise post production, coordinate marketing, and manage all foreign show deals for my company. Too many hats, too many long hours.

Don’t mess with me. Good night.

Want Your Art to Be Timeless?

Humphrey Bogart and Ingrid Bergman in a romant...

Then avoid referencing contemporary pop culture in your work. Lady Gaga. Transformers. Charlie Sheen. Rickrolling. Twilight. Chewbacca. Bieber. Game of Thrones. Clay Aiken. Metal Gear Solid. Parachute Pants. Stop! Just don’t. I’m sorry, did I distract you from my post?

If possible, avoid referentiality altogether. References divert audience attention away from you and toward the things you reference. Heaven forbid the viewer is not familiar with your reference, or he or she will be alienated further. Drawing attention to anything outside your movie, book, painting, game, etc. does little (or absolutely nothing) to help you connect with audiences and tell your own story.

Want to be timeless? Stay within the world of your story. Do not risk incorporating or drawing attention to a pop culture trend that may fade tomorrow. The teenies of today do not remember musical group Hanson – and that was hardly a decade ago. Do you? If you need to draw attention to something beyond the immediate world of your story, then mention something that has matured and continues to survive public memory. Timepieces like war films are at an advantage in that they can reference authentic trends that continue to stand the public awareness test of time. Steven Spielberg can get away with a James Bond reference in Catch Me If You Can through a scene set in 1963 because three generations now have connected with the character and the 007 phenomenon exists in the world of the character’s story. No inside jokes, just straight history.

Do not let your jokes, characters, or narrative depend on other works that future generations may not understand.

Film Friday: Bring Down the Silos

Hollywood is divided by motion picture form: feature films, television, interactive and new media. These “divisions” can be further split into narrative and non-narrative, scripted or reality, short and long-form, franchise or micro-budget, professional or prosumer, etc. Some companies even divide content departments by genre. All of these worlds are segregated into silos, and it is very difficult for filmmakers and executives alike to migrate between them.

 I find the rigidity amusing; while aesthetic sensibilities may be slightly different, the gear and roleplaying needed to produce each are now essentially the same. Aside from budget, which varies widely from project to project (not necessarily from format to format), there is only one relevant fundamental difference between each of these production types: story structure.

Some stories play better in the short form; others over hundreds of hours. Some can be broken into episodic pieces and spread out; others should be consumed in one sitting. Some play better on the big screen with large audiences; others on small screens alone in your living room. Some should be passively consumed and others interactively. It all depends on the characters, the situation and the journey at hand. Unfortunately, most companies in the industry approach storytelling backasswards: choose the form first and try to build a narrative for it. Squeezing a square peg into a round hole. Unnatural. It should be the other way around – develop characters first and then pick a format that best tells their story.

Major studios have mobility between formats to a degree, but only make the effort with franchises. To make matters worse, studios regularly attempt to spread each franchise thinly across ALL formats and mediums simultaneously to milk the cow dry. Moreover, the golden goose sits in the theatrical box office – most production companies aspire to author 90-page scripts to entertain large audiences through feature-length events in multiplexes worldwide. I can appreciate the spiritual power of consuming content beside large audiences in the theater space; I do not think the industry or exhibitors need to be so myopic as to distribute features exclusively in this space. 

I contend that there is a healthy market for episodic content in the theatrical space. I am one of the few people who think Harry Potter would have played better as an episodic television show (with each season framed by a school year). The films themselves omitted far too much to satisfy audiences thoroughly. By stretching the 2 hour format to 15 or 20 hours, there would have been much more room to explore the characters and lore of the world J.K. Rowling created on page. And with select or all episodes being streamed into theaters weekly for supplemental revenue, the box office could have collected as many as 100 movie tickets per audience member throughout the weekly run of the seven year show. A wild idea, but why not? Expensive? Yes. Risky? Maybe, but less so with a loyal, young and international fanbase. Profitable? Hell yes. Open your mind, Hollywood. There is a lot more money to be made with creative mobility.

Motion picture formats are homogenizing, both on a technical and talent level. The movie industry should experiment with form, untangle from the guild restrictions, break down the silos and be a little more anarchistic about formats. Hollywood needs to be honest with itself and its audiences.

Let your characters tell you how long your story should be and then budget accordingly.

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Film Friday: 555 is Dead / Clearing Phone Numbers for Movies

555In the past, the 555 prefix was widely used for fictitious telephone numbers in film and television. No carriers assigned 555 numbers and therefore most of them were legally permissible to show on screen. Unfortunately for producers and writers, that is not the case anymore. Almost all 555 numbers are being assigned to directory assistance services and phone carriers throughout North America. Only numbers 555-0100 through 555-0199, 800-555-0199 and 888-555-0199 are still available for entertainment clearance. While I cannot assume that most people outside Hollywood really notice or care, these numbers will become quite redundant in movies. Producers and studios should get more creative.

Fortunately, there is a way you can set up and control a unique phone number for free. Google Voice allows you to create one new phone number per Google account, absolutely free of charge. You can pick the number yourself with an area code from whatever city you choose (you can pick a number to match the residence of your characters!). You are free to use this number in your film because you own it. If you already have a Voice number or do not want the number linked to your personal email, simply create a new Google account.

Google Voice also provides tools to have a little fun and promote the film, too. You can set the number to forward straight to voicemail and record your own message. It is the perfect opportunity to orchestrate a real-world tie-in to your film by having a cast member leave a voicemail message in character. Hardcore fans can call the number and leave messages that can be picked up by the producer or studio at leisure in forwarded emailed transcriptions or mp3 files. A small but classy way to help build a small community for your show!

Film Friday: Production Value Can Go To Hell

I talk to a lot of filmmakers, artists and business people who dissuade themselves from a venture or project simply because they lack the resources necessary to create a product with “high production value.” I cannot tell you how many films have not been made because producers and directors could not secure the equipment or style they wanted. “It wouldn’t be professional enough!” “It wouldn’t look like a real movie!”

Well, let me tell you something – who gives a damn? Do you think YouTube has become the entertainment monstrosity it has because of high Hollywood-class production value? Hell no. YouTube has exploded because it highlights genuine, human entertainment. Raw, real, honest. Not polished, impersonal shlock.

Pick up a camera (any camera, your cell phone counts) and go tell a personal human story. If you can’t do that, it doesn’t matter how much money or production value you have because NO ONE WILL CARE. Production value is just a cover-up for fear or undeserved elitism. Sure, quality can be important. But story is more important. Get off your ass and go tell your story.

Do not let production value get in the way of your creative expression.