I know from my experiences in Hollywood that projects produced through a climate of unrestrained and unadulterated love for the material have a far better chance at sweeping audiences. With pure and simple love of filmmaking at the helm, a movie’s voice can be authentic, formalistic craft more cohesive, and overall execution more successful than, say, a franchise picture riddled by ambitions for ancillary market spin-offs and merchandising. Too many cooks in the kitchen, too many goals, and too many interests can shred a project into a million pieces.
How do you create great products? Simple. Make things because you love making things, not because you love the idea of making things.
Most people hear an idea and let their minds run wild. Before long, the fantasy overshadows the outstanding work that needs to be done. If you are busy thinking about the idea, rather than feeling or experiencing the idea, you’re on the wrong track.
Success will come when affection for your project is sincere.
Do not love your work. Love doing your work.