Albert Einstein Français : Portrait d'Albert Einstein (Photo credit: Wikipedia)
The world has not run out of new ideas. We have stopped asking good questions. We are so inundated by the content we consume that we spend more time processing the things we’re told instead of the things we are not. Einstein and da Vinci did not watch television or facebook five hours per day; they left little-to-no time for distractions, compartmentalized research and focused all energy into exploring the world around them. It’s been a long time since I’ve seen a film that asked deep questions or read a book that made me think. In a postmodern age where we are all hyper-consumers, we spend our energy living and breathing other people’s work instead of creating our own. There’s plenty of new ideas out there: the world is constantly evolving with new challenges and trends. If you ask thorough questions and wrestle with contemporary issues, you will find a goldmine of fresh ideas.
Don’t just sit back and watch. Engage. Ask questions. Then put the book or iPad down for a day to go tango with the world around you.
Then avoid referencing contemporary pop culture in your work. Lady Gaga. Transformers. Charlie Sheen. Rickrolling. Twilight. Chewbacca. Bieber. Game of Thrones. Clay Aiken. Metal Gear Solid. Parachute Pants. Stop! Just don’t. I’m sorry, did I distract you from my post?
If possible, avoid referentiality altogether. References divert audience attention away from you and toward the things you reference. Heaven forbid the viewer is not familiar with your reference, or he or she will be alienated further. Drawing attention to anything outside your movie, book, painting, game, etc. does little (or absolutely nothing) to help you connect with audiences and tell your own story.
Want to be timeless? Stay within the world of your story. Do not risk incorporating or drawing attention to a pop culture trend that may fade tomorrow. The teenies of today do not remember musical group Hanson – and that was hardly a decade ago. Do you? If you need to draw attention to something beyond the immediate world of your story, then mention something that has matured and continues to survive public memory. Timepieces like war films are at an advantage in that they can reference authentic trends that continue to stand the public awareness test of time. Steven Spielberg can get away with a James Bond reference in Catch Me If You Can through a scene set in 1963 because three generations now have connected with the character and the 007 phenomenon exists in the world of the character’s story. No inside jokes, just straight history.
Do not let your jokes, characters, or narrative depend on other works that future generations may not understand.