Cooks and Trees

Too many cooks in the kitchen. I hear that phrase a lot. Companies or groups with many people putting their hands on it, diluting it, confusing it, and sending it off course run the risk of destroying or burying beautiful things. Understandably, too many people pissing on the same tree does not help the tree grow. Be wary of committee projects, even democratic projects. Too many people with too many opinions can result in too many compromises. And if I’ve learned anything, compromised products are seldom successful.

That said, be careful blaming the opinions or the people involved. It’s not necessarily the cooks’ faults for having opinions; it may very well be the kitchen’s fault for having room enough for too many cooks. If you open the door to that level of collaboration, it must be organized. Fortunately, there are such things as hyper-collaborative companies and organized brain trusts (Pixar is my favorite). With strategy and structure, an over-staffed kitchen could be a very great thing. Do not blame the people; blame structure.

You Cannot Be Proud or Stubborn to Run a Business

Risk Aversion and Ego are major obstacles to moving small companies forward. If you are afraid to take chances, your company will idle in a nasty spot, and your resources may slip out from under you. If you are too confident in your own vision, your company may miss out on necessary opportunities for collaborative iteration. Simply put, you must be open-minded and accepting of change as a small business leader. Being small affords you the intimacy to avoid the scope and communication issues large companies have. Embrace your size. Keep your ears open. Be flexible. Move forward.

Good Leaders Decide Quickly

If you want control, take control. If you want the final say, speak. Do NOT make people wait for your opinion, orders, or perspective. Why? They will lose your respect if you waste their time.

If you think you deserve leadership, then lead as promptly and efficiently as possible.

Put It On Paper

Having difficulty making a decision? Map out the options on paper.

Want to make a commitment? Put it on paper.

Spread an idea? Share it on paper.

Trouble sleeping at night? Empty your thoughts on paper.

Upset at someone? Express your feelings on paper.

Worried you will forget something? Remind yourself on paper.

Overwhelmed? Sort everything out on paper.

Plan to grow a business? Strategize on paper.

Want to change the world? Start on paper.

You need to separate yourself from your thoughts to organize, prioritize, and realize them. Paper is the oldest trick in the book. No pun intended.

Ambiguous Job Titles

The point of a job title is to communicate clearly where you fit and what you do to others inside and out of the company. Clear job titles really help co-workers and clients navigate information and inquiries. Without question, the efficient trafficking of information is necessary to a company’s success. So why, then, is it so common to a) have no idea what your co-workers do and b) have difficulty finding the person responsible for certain categories of business? Well, because we fail to assign each other effective titles.

 Perhaps stemming from a conservative military hesitation from awarding rank, few business leaders give out new titles to employees – except on grounds for promotion. Corporate titles are status symbols and need to be earned. God help you if you try to pick your own. While I appreciate promotions, I do not understand the reservations business leaders have with re-titling employees to better-fit their position. “Well, if I change their titles, then they’ll think they should earn more money.” Just tell them no. It’s your responsibility as a boss to orchestrate and label your resources in a way that optimizes the efficiency of your enterprise. Employees can deal with it.

Infostructure

Problem numero uno for companies of any size: communication. Far more important than expensive tech IT, companies need to optimize precedents for the exchange of ideas and information between employees and the outside world. Far too often, people who need access to information fall out of the loop. This negligence results in stress, delays, and broken product.

It’s worth time and money to sort out and establish systems for internal communication: who talks to who, where ideas go, who listens to what, who ignores what, where certain types of exchanges occur, when certain types of exchanges occur, and how it all flows together. Create small rules that guide efficient exchange. Paste them around the office and fall into a company-wide routine.

With enough strategy and planning, all employees will know everything they need to know and be on the same page all the time. Utopian? Not at all. All it takes is a little thought and organization.

The Mission Statement

The most powerful tool in business strategy is your mission statement. It’s the philosophy that inspires your team, communicates your mission, markets your products, and makes you stand out. It’s a tool that gets everyone on the same page. Having a mission statement is not only good leadership advice, it’s just short of necessary to operate and succeed.

I feel like the mission statement is business strategy 101, and I should not need to explain this to people. But alas, it has come to my attention that many companies (including the company I work for) use no such tool. Crazy to me. It’s so simple, so inexpensive, and so effective. All it takes is a few words. Seriously, people. Write a damn mission statement. No excuses.

A New Form of Independence

First page of Constitution of the United States

Thomas Jefferson swore “upon the altar of god eternal hostility against any form of tyranny over the mind of man.” The United States of America was formed against the tyranny of dictatorship, a dictatorship that ruled over life, thought, and the soul. We celebrate our Independence from that dictatorship today.

Two hundred and thirty-five years later, we face a new form of tyranny — one less obvious and far more dangerous than the kings of old. Those tyrants ruled with pain and fear. We knew who they were and hated them for it. Today’s tyrants rule with something far more deceptive, manipulative, and resourceful: money. We have all been sold on the value of profiteering by our teachers, parents, media, and leaders who define success by the dollar. We have been raised with the drive for wealth. Money clouds our minds. Greed, our sin; the masters of Greed, our tyrants. And we are only making it worse.

As organized now, few (if any) businesses are democratic. Corporate structure is not unlike an Empire of old: a company’s Founder and/or CEO, its king; the Board of Directors and Executive Officers, its appointed officials; the Shareholders, aristocratic citizens with stake but marginal influence; and employees, the ruled. In this model, citizens do not have the power. Individuals hired into a company have little say in its operation, for fear of being fired; they are predominantly slaves to the will of the Owners.

We are servants, and they are our kings. We buy their products. We work for them to put food on our table. We hustle soulless moderate-wage jobs to cover health, rent, insurance, college loans, and car payments. We are dependent on corporations, so much so that our government twists our tax revenue to bail them out in time of need. And we do nothing to organize against them. Unions barely scratch the surface and have lost traction. Businesses continue to accumulate wealth and are now more powerful than ever before. Profits are going up while jobs and salaries are going down. Large corporations, wealthy elite, and corporatist officials are stockpiling cash to muscle, bribe, and buy us into their profit margins. Money dictates our electoral process. Personal and public debt is higher than ever. Millions of Americans and their freedoms are trapped in a ruthless money game.

Capitalism itself cannot be condemned because it is a free person’s right. And it shall not be blamed. But like all rights, the freedom to economize can be abused. It has been abused. Some organizations, namely conglomerates and banks, have become more powerful than the governments they are legally filed under. In 1999, the United States empowered commercial banks by allowing them investment banking privileges and stake over corporations. Many governments, including our own, are now indebted to, and therefore leveraged by, financial institutions here and abroad. World power now lies in the hands of those with capital wealth and to whom others are indebted. And we gave them that power: corporations are recognized by our laws as living entities with individuality. Unlike real human beings, however, we recognize companies as immortal. Businesses have been granted deity status under our laws. We write about, study, subscribe to, and praise them like prophets. Conglomerates are now our Gods.

Money is not holy, nor is it human. We cannot revere it above the human spirit. Greed now rules over the mind of man, and it must be defeated. However, declaring independence from greed will not be as easy as sailing to a new continent and bleeding the enemy dry. It will take a revolution. It will take an aggressive and confident democratic mass movement against corporatism.

The battle should not be between left and right, for that is a political cage match staged by elitists looking to turn a profit on the cultural war effort. No, the battle should be between corporatists and anticorporatists. Between the greedy and the charitable. Between profiteers and humanitarians. We can experience radical human progress in our lifetimes if we look past regressive profitability cycles to make more human investments. Our civilization could “go green” if natural resource and vehicle companies stop holding back in an effort to perpetuate profits. Our civilization could visit other worlds if investors looked past whether interstellar travel was a “good investment.”  Our civilization could cure countless diseases and save millions of lives if pharmaceutical companies shake their unfounded fear of putting themselves out of the drug business. Our civilization could do so much more if greed wasn’t tugging the reins.

We must wake from denial and the status quo and stand up to established powers. We must respect ourselves and each other. We must not rely on elected officials, for legislative processes are too slow and cumbersome for meaningful change. We must protect and better-educate our impressionable youth. We must reorganize our economy to respect different kinds of intelligence and education. We must empower leaders and businesses organized for efficient democratic progress. We must not lecture our friends, but instead inspire them to stand up to their jobs and their bosses. We must see the dollar as the enemy and look past our own checkbooks. And we must support each other in brotherhood and community.

Let us band together and see to it that our freedom survives through the night.

We are America. We are free. Happy Independence Day.

Man of Many Hats and Hours

After an extremely dense 21 hour work day, I am finally publishing my daily blog post and passing out. Today, I did many things. Among them: assembled marketing materials, mitigated technical footage issues, juggled digital assets for a foreign deal, supervised a large film production, scheduled editorial for promotional spots, edited music tracks, directed a second unit film crew, filtered accounting paperwork, coordinated promo videographer crews, supervised visual effects on multiple large shot setups, caught up with an old friend, and ate three meals. All while running on three hours of sleep. I produce, supervise post production, coordinate marketing, and manage all foreign show deals for my company. Too many hats, too many long hours.

Don’t mess with me. Good night.

Smooth Digital Transactions

I have had some nasty consumer experiences online and on my phone lately. Movietickets.com’s seat reservation system is a terrible mess, and it took me 45 minutes to book tickets online. If the movie I wanted to see was available at any other theater, I would have quit and turned away. Because of a terrible digital system, Pacific Theaters and Movietickets almost lost out on $90. I know I won’t be seeing a movie there anytime soon after that fiasco, so they lost a customer as well.

This morning, I was woken up by a handful of text messages from Verizon asking me to renew my ringback tones. I texted back “y” to accept and was replied to with the same message asking me if I wanted to renew. I proceeded to text back Verizon “yes” and got the same message back five times before I gave up. Because of a terrible text message commerce system, Verizon lost out on $20 per year.

If you are not going to sell products face to face, make sure your system of exchange is bulletproof. Test it aggressively. Track it religiously. Use it yourself. And provide an easy-to-find avenue for people to report their problems. If the user experience is not blatantly obvious and fluid for your customer, it’s your fault (no matter how “stupid” the customer is).

As more and more commerce transitions onto the web, the need for smooth digital transactions will not only be a virtue – it will be a necessity to survive.