The Mission Statement

The most powerful tool in business strategy is your mission statement. It’s the philosophy that inspires your team, communicates your mission, markets your products, and makes you stand out. It’s a tool that gets everyone on the same page. Having a mission statement is not only good leadership advice, it’s just short of necessary to operate and succeed.

I feel like the mission statement is business strategy 101, and I should not need to explain this to people. But alas, it has come to my attention that many companies (including the company I work for) use no such tool. Crazy to me. It’s so simple, so inexpensive, and so effective. All it takes is a few words. Seriously, people. Write a damn mission statement. No excuses.