Infostructure

Problem numero uno for companies of any size: communication. Far more important than expensive tech IT, companies need to optimize precedents for the exchange of ideas and information between employees and the outside world. Far too often, people who need access to information fall out of the loop. This negligence results in stress, delays, and broken product.

It’s worth time and money to sort out and establish systems for internal communication: who talks to who, where ideas go, who listens to what, who ignores what, where certain types of exchanges occur, when certain types of exchanges occur, and how it all flows together. Create small rules that guide efficient exchange. Paste them around the office and fall into a company-wide routine.

With enough strategy and planning, all employees will know everything they need to know and be on the same page all the time. Utopian? Not at all. All it takes is a little thought and organization.

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