Tag Archives: Art

Sincere Creation

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What’s the motivation behind your project? Capital gain? Attention? A greater noble effort? What do you have to prove? And to whom?

I know from my experiences in Hollywood that projects produced through a climate of unrestrained and unadulterated love for the material have a far better chance at sweeping audiences. With pure and simple love of filmmaking at the helm, a movie’s voice can be authentic, formalistic craft more cohesive, and overall execution more successful than, say, a franchise picture riddled by ambitions for ancillary market spin-offs and merchandising. Too many cooks in the kitchen, too many goals, and too many interests can shred a project into a million pieces.

How do you create great products? Simple. Make things because you love making things, not because you love the idea of making things.

Most people hear an idea and let their minds run wild. Before long, the fantasy overshadows the outstanding work that needs to be done. If you are busy thinking about the idea, rather than feeling or experiencing the idea, you’re on the wrong track.

Success will come when affection for your project is sincere.

Do not love your work. Love doing your work.

The Collaboration Engine

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Very few people can get anything done alone. Do not think for a second that you can get away with sitting in a room by yourself all day and end up building an empire. The odds are not great because you will lose inspiration and steam. It has nothing to do with what you are capable of. It has everything to do with keeping your dream fresh. If your dream sits inside of you and never escapes, it will get stale and die.

How do you keep your dream alive? Share and build it with others. Other people can act as bouncing boards. You send an idea out into the world, and it comes back to you in a different form. As an artist, it’s exciting because you can better-understand how others will react to your vision. As a businessman, it’s imperative to get outside feedback. More often than not, you are too close to your dream to see the flaws or incongruities. Find a friend and get outside of your head.

But getting feedback on your dream is not enough. You need to keep pumping the piston by passing the idea back and forth. Strong bouncing boards will shape your idea and make it stronger. Find a collaborator with whom you can pass ideas back and forth consistently. Find a collaborator who is accessible, trustworthy, and near the same wavelength. Try to avoid skipping a beat. Don’t drop the ball, or the idea may shatter.

Keep collaboration alive. It may very well be the key to achieving your dream.

The Difference Between Evolutionary and Revolutionary

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There is a general cynicism lately about human progress in the cultural, commercial, physical, and spiritual realm. This week’s South Park had a brilliant (albeit gruesome and disgusting) commentary on contracting the disease, “cynicism,” where everything starts looking and sounding like “shit.” Many individuals (not just me) watch in angst as large companies roll out recycled shlock and menial improvements. A lot of the criticism directed at all companies showcasing video games at the E3 gaming conference this week sang to the beat of “It seemed more like a catch-up game than something completely different.” Nintendo and Playstation announced entirely new gaming consoles, and yet they came off as incremental and uninspired updates in struggle to catch up to the aggressively expanding mobile games market. Only sequels gained traction at the conference, no original game-changing titles. I hold the same criticism of Apple’s latest products: iPad 2, iCloud, OS X Lion, and iOS 5 boast only minor improvements to the user experience that update on and catch up to some superior features of competitors in the computing space. We live in a world farming updates, too distracted by the noise around us to make meaningful, poignant change.

Our world is evolving quickly, but do not mistake evolution for revolution. Evolution is a slow, gradual, step-by-step process that takes time and energy. Revolution is a leap, a blindside, a change that catches us all by surprise. Evolution is differentiation. Revolution is different. Evolution is a hybrid transition between new and old. Revolution does not look back. Evolution is missing the letter ‘R’ at the front, and that letter ‘R’ means business. I have not seen a revolution in the cultural, commercial, physical, and spiritual realm for some time.

Revolution is a modern virtue. How can you build something revolutionary? Use the Reference Test: can you or anyone else compare your creation directly to another creation already existing?

Hollywood pitch culture is a perfect example. Somewhere in the early nineties, producers made the habit of pitching movies as “this” meets “that.” “Terminator” meets “Home Alone.” “Cool Runnings” meets “Blade Runner.” “Veggie Tales” meets “Godzilla.” The problem? Mixing old shit together does not make it new. It simply makes it old shit mixed together. Can anyone compare your movie idea directly to other films already in existence?

If your work comes off as a hybrid between this and that, or an update to something already in existence, then you have not pushed the button hard enough. Push harder. Twist your perspective. See the light. Open your mind. Forget the world around you. Look deep inside. Be true to yourself. Be human. Be real. You are capable of inventing something the world has never seen.

Stop at nothing to change the world. Start a revolution.

Want Your Art to Be Timeless?

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Humphrey Bogart and Ingrid Bergman in a romant...

Then avoid referencing contemporary pop culture in your work. Lady Gaga. Transformers. Charlie Sheen. Rickrolling. Twilight. Chewbacca. Bieber. Game of Thrones. Clay Aiken. Metal Gear Solid. Parachute Pants. Stop! Just don’t. I’m sorry, did I distract you from my post?

If possible, avoid referentiality altogether. References divert audience attention away from you and toward the things you reference. Heaven forbid the viewer is not familiar with your reference, or he or she will be alienated further. Drawing attention to anything outside your movie, book, painting, game, etc. does little (or absolutely nothing) to help you connect with audiences and tell your own story.

Want to be timeless? Stay within the world of your story. Do not risk incorporating or drawing attention to a pop culture trend that may fade tomorrow. The teenies of today do not remember musical group Hanson – and that was hardly a decade ago. Do you? If you need to draw attention to something beyond the immediate world of your story, then mention something that has matured and continues to survive public memory. Timepieces like war films are at an advantage in that they can reference authentic trends that continue to stand the public awareness test of time. Steven Spielberg can get away with a James Bond reference in Catch Me If You Can through a scene set in 1963 because three generations now have connected with the character and the 007 phenomenon exists in the world of the character’s story. No inside jokes, just straight history.

Do not let your jokes, characters, or narrative depend on other works that future generations may not understand.

Conquering the Augmented World

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Have you ever wanted to tag public monuments with graffiti? Cockfight pet velociraptors? Bomb your neighbor’s house? Debate philosophy with a British rabbit? Experience hallucinations without psychotropic drugs? Or perhaps adventure with the Mario Brothers in your own backyard? Well, my friend, I bring great news: that future is near.

Recently, there have been exciting developments in the augmented reality space. Unlike virtual reality, which replaces the real world with a simulated one, augmented reality enhances your real-world environment by embellishing it with computer-generated graphics and sound through the lens of a mobile device (tablet computer, smartphone, etc.). As the processing and sensory input hardware of these devices improve, engineers and designers are able to render more and more compelling images to your live feed. Perhaps the most sophisticated demonstration I have seen to date was engineered by Sony:

The future of augmented reality knows no bounds.

There is room for AR in marketing and commerce – imagine discovering a Groupon discount or checking Yelp ratings while walking down the street with your camera.

There is room for AR in health – imagine researching the nutritional value of your meal by scanning it with your phone or charting physical therapy improvement automatically through mobile video recordings.

There is room for AR in games – imagine interacting with characters or battling friends in real space.

There is room for AR in education – imagine pulling encyclopedia articles on an object by scanning it or embarking on digital scavenger hunts in real environments.

There is room for AR in art – imagine tagging your surroundings with artwork or navigating a collage of photos captured in your present space.

And there is room for AR in social – imagine leaving messages for friends on physical walls or seeing through walls altogether to locate your friend on the other side.

Imagine several worlds layered on top of the real world, brand new reality spectra to explore and conquer. The opportunities to create and discover await. I encourage you to watch this sector carefully. 

Film Friday: Power to the Theaters

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A Certified Fresh logo.In the good ol’ days, content was king. Producers and publishers thrived off of the complexity, scarcity, and cost of generating and distributing entertainment. Very few people could publish a book, record an album, or produce a theatrical feature film. Times have changed. Through the commodification of consumer production tools and publishing platforms, content generation and distribution are easier than ever. The result? Far too much noise. Public discourse is completely cluttered by personal voice. To whom should you listen?

Ears and eyeballs are in high demand. Seth Godin said, “We don’t have an information shortage; we have an attention shortage.” Content is no longer king. Attention is king. Those who command the respect of the masses command the value of entertainment product. Content Producers are less powerful than ever. Content Curators, like companies and critics who drive discoverability and promote entertainment traffic, are taking the cake. Warner Bros. demonstrated a progressive value in discovery platforms through the purchase of Flixster and Rotten Tomatoes. Systems like Netflix, Pandora and YouTube that navigate consumers through targeted entertainment are dominating the market. As the library of public content continues to grow, so too will the value proposition of these companies.

Platforms are the near future. Traditional theaters need to wake up and smell the opportunity. As it stands, film exhibitors are little more than the leashed pets of the movie business – completely at the whim of their masters. If theaters take liberties to curate, program, and leverage alternative product against the studios, their value to the average consumer will increase tenfold. The quality of entertainment will increase, revenues will increase, and cultural sophistication will increase. Theater owners know their communities well and should play an active role in curating entertainment. Curator Exhibitors (theaters) need to earn the respect of local audiences by consistently screening top-notch entertainment and communitizing outside Hollywood.

Film Friday: Production Value Can Go To Hell

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I talk to a lot of filmmakers, artists and business people who dissuade themselves from a venture or project simply because they lack the resources necessary to create a product with “high production value.” I cannot tell you how many films have not been made because producers and directors could not secure the equipment or style they wanted. “It wouldn’t be professional enough!” “It wouldn’t look like a real movie!”

Well, let me tell you something – who gives a damn? Do you think YouTube has become the entertainment monstrosity it has because of high Hollywood-class production value? Hell no. YouTube has exploded because it highlights genuine, human entertainment. Raw, real, honest. Not polished, impersonal shlock.

Pick up a camera (any camera, your cell phone counts) and go tell a personal human story. If you can’t do that, it doesn’t matter how much money or production value you have because NO ONE WILL CARE. Production value is just a cover-up for fear or undeserved elitism. Sure, quality can be important. But story is more important. Get off your ass and go tell your story.

Do not let production value get in the way of your creative expression.

How to be an Artist

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Simple: learn to quit.

Art is never finished. Therefore, the trick is learning to let go.

A doodler releases his or her work into the world when she or he is ready.

A true artist releases his or her work into the world when the art is ready.

The key to great art is not skill, but timing.

It’s not the years, it’s the miles.

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Only made one new year’s resolution for 2011, and it’s a modest one:  travel 50,000 miles.

I think I’ll define “travel” the same way Random House does:

to go from one place to another, as by car, train, plane, or ship; journey: to travel for pleasure.

I kicked the new year off with a 50-mile round trip downtown Denver to catch the premiere concert of my friend’s band, Erzsebet.  Groovy, jazzy, chill sound.  Good stuff.

50 down, 40,950 to go. Maybe I’ll blog about it.

Happy New Year!