Category Archives: Miscellaneous

Film Friday: 555 is Dead / Clearing Phone Numbers for Movies

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555In the past, the 555 prefix was widely used for fictitious telephone numbers in film and television. No carriers assigned 555 numbers and therefore most of them were legally permissible to show on screen. Unfortunately for producers and writers, that is not the case anymore. Almost all 555 numbers are being assigned to directory assistance services and phone carriers throughout North America. Only numbers 555-0100 through 555-0199, 800-555-0199 and 888-555-0199 are still available for entertainment clearance. While I cannot assume that most people outside Hollywood really notice or care, these numbers will become quite redundant in movies. Producers and studios should get more creative.

Fortunately, there is a way you can set up and control a unique phone number for free. Google Voice allows you to create one new phone number per Google account, absolutely free of charge. You can pick the number yourself with an area code from whatever city you choose (you can pick a number to match the residence of your characters!). You are free to use this number in your film because you own it. If you already have a Voice number or do not want the number linked to your personal email, simply create a new Google account.

Google Voice also provides tools to have a little fun and promote the film, too. You can set the number to forward straight to voicemail and record your own message. It is the perfect opportunity to orchestrate a real-world tie-in to your film by having a cast member leave a voicemail message in character. Hardcore fans can call the number and leave messages that can be picked up by the producer or studio at leisure in forwarded emailed transcriptions or mp3 files. A small but classy way to help build a small community for your show!

Overcoming Fear of Death

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When I was twelve years old, I would wake up screaming at night after failing to wrap my head around the notion of mortality. I simply could not process the thought of being dead, the thought of not thinking anymore. As I got older, I discovered three different methods for overcoming fear of death:

  1. Ignorance. Forget inevitability and have a blast instead. Party the night away.
  2. Devaluation. See less value in what you have to offer and therefore see less value in your life.
  3. Faith. Accept the balancing and cyclical dynamics of the universe. Trust that life will level out naturally.

I’ve tried all three. Frankly, method two can go to hell. We all have value; we just need to discover it. And I am not a fan of ignorance, so the first method does not work for me either. If you can live life by the seat of your pants and skip past rational thought, by all means have loads of fun. I just ask too many questions to sit back and play along with you.

It takes bravery to invest in the natural processes of the universe and go with the flow. It is damn near impossible to trust things we cannot explain. But those forces are out there and all around us, whether you want them to be or not. You can either fight them or embrace them.

Live. Love. Laugh. Trust. Share. Learn. Go with the flow.

Role Models Are Bad For You

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It is important to admire and respect people. And humility is key. But raising someone on a pedestal creates a psychological distance between you, the person and the qualities you admire. You might not be getting smaller by making someone larger than life, but the proportion still applies. You are only making it more difficult for yourself to be the greatest person you can be.

Perceive individuals you respect and admire as human, as equals. Only then can you be that much closer to fitting in their proverbial shoes – and tailoring shoes of your own.

The Difference Between Apps and Applications

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The market is completely saturated with programs. Competition is thick, discoverability low, and redundancy rampant. Every fool and his grandmother are “building an app.” Companies scribble code together just to say they have one, too. I mean, seriously, why the flying hell would I need a Quiznos app?

The joke? “There is an app for that.” Not funny anymore. Why? Because apps like Virtual Lighter cramp valuable shelf space and bury applications that could otherwise have a profound impact on our culture and way of life. As a user and developer, I want to differentiate between “apps” and “applications” in hopes of quelling the former and promoting the latter:
 

  • Apps have narrow vision. Applications have boundless vision.
  • Apps tackle singular functions. Applications tackle multiple related functions.
  • Apps debug. Applications scale.
  • Apps live on devices. Applications live beyond devices.
  • Apps breathe task-based missions. Applications breathe mission-based tasks.
  • Apps are features in disguise. Applications are platforms for numerous integrated features.
  • App has three letters. Application has eleven.
  • Apps code quickly and can be completed. Applications continue to adapt and evolve.
  • Apps are popularized by mass use. Applications are commoditized by mass use.
  • Apps eat free time for breakfast. Applications eat apps for breakfast.
  • Apps are useful in defined use cases. Applications are useful in undefined use cases.
  • Apps are built by programmers and designers. Applications are built by communities.


Please contribute to the list and share it with your app junkie neighbor. Support the development of rich and meaningful applications.

How Daydreaming Can Help You Discover True Passion

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The ThinkerBelieve it or not, I do not think very hard. I am a creature of intuition. I let my mind wander all the time. And I use it to my advantage.

Like involuntary dreaming during REM sleep, daydreaming taps into your subconscious. Without focusing your mind, various images, ideas, sensations, emotions and reactions will crop up and fill the thought void.

Stare into space. Let your consciousness drift. Then sit back and listen. Track your thoughts. Where do they wander? A memory? Another project? Someone special? Something specific? An abstract concept?

Take note of your mental journey. Journal if you need to. Keep an eye out for repetition and redundancy, especially recurring themes or concepts. Pay attention to and follow patterns – they can shape your values and interests. Core values and interests will help frame your subconscious and offer macrocosmic insight into your heart’s brightest fires.

What is the common denominator? With enough practice, you should be able to identify a common thread through all of your mental wanderings. Weave this thread through the conventional world and you can chart a personal campaign to feed the fire. Relationships, careers, literature, conversations, invention, art, food and travel can all take part in bringing your true passion to life.

The first step to feeding your soul is to learn what your soul likes to eat.

The Difference Between Liking and Respecting

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I consider very few people “worthless.” Almost everyone has a redeeming quality. Many less-sociable acquaintances are quick to judge others and shut the door. I don’t think that’s fair or reasonable. No, I’m not saying you need to be friends with everyone. Hell no. But don’t throw out fools just because you can’t appreciate foreign personalities.

I make a casual mental effort to divide people into two groups:

People I like.

People I respect.

The “likes” tend to carry genuine personalities I can connect with. These individuals become friends.  The “respects” have notable skills or chapters of knowledge I admire. These individuals find a place in the business rolodex.

Most people I meet fall into one category or another. I respect a large number of professionals, but never plan to break bread with them. They sit on my contacts list anyway.

The true keepers fall into both lists. These are the people with whom you build projects, share ideas, explore the world, socialize, dine and spend the rest of your life.

Woe to those who fall on neither list.

Film Friday: What Goes Around Comes Around

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Lauren Gabel

With Peter Thiel’s ugly forecast for the fate of higher education and the exponential rise of student loan debt, there’s more cynicism now than ever before towards four-year universities. It is definitely difficult to rationalize the financials, especially in the face of six-figure private school tuition. People have asked me whether I felt my degree was “worth it.” My response? Absolutely.

Today’s guest post is by friend and fellow USC classmate Lauren Gabel. Lauren currently coordinates talent for Alloy Digital and authors a great blog, Destination Hollywood, about navigating your early years in Hollywood. She beautifully paints the primary reason I have been able to actually embrace my degree:

Enter Lauren Gabel:

When you are young and in school, you hear over and over again how important networking is in the entertainment business. But I don’t think that ever really sunk in until I graduated and entered the real world. Personally, I loved USC film school. I learned so much about filmmaking—the process, the business, production, etc. But I think the best thing about going to a school like USC is the contacts you graduate with. Sure, I’ve found the occasional job on Craigslist or Mandy or the USC Job Board, but all the really great positions I’ve landed have been thru a personal connection. I met so many wonderful people while at school and I guess I made a good impression on them as well because I am continually called up and offered various gigs and positions. I am currently gainfully employed with a job that I love, which is due in part to a very good friend and the owner of this blog (you’re the best, Craig!).

I have been very fortunate, and in return, I always make sure to pass along as many opportunities as I can. When I hear about a job thru a connection, I’ll pass it along to my USC friends and people I have worked with before and can vouch for. I have gotten so many kind responses from people thanking me profusely just for sending along a job posting that only took like 5 seconds out of my day. I love seeing my friends land great jobs and helping to further the Trojan network. Maybe someday that girl that I recommended for an assistant gig at Disney will be running the studio and offer me a great job! It’s a definite possibility. We might be the assistants of today…but we will be the filmmakers and studio execs of tomorrow. After all, what goes around comes around. Right?

School Sucks?

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School SucksPayPal co-founder Peter Thiel predicts that the next major bubble following the housing market crash will be not be in tech, but instead in higher education. Like web technology in the dot-com bubble, college education is nearing over-evaluation quelled only by hiking tuition. Despite higher application rates, higher attendance and higher tuition than ever before, colleges are feeling economic pressure and encumbered by spending freezes. More graduates are dropping out, drowning in student loan debt, failing to enter the job market, and moving in with their parents than ever before. The value of university education against the cost of attendance is questionably worth the capital investment risk. College cannot promise you a competitive job anymore.

How can universities prevent an inevitable devaluation and bubble burst of its own?

Change the promise. Or change the program.

“Learning” in and of itself is hardly an incentive for teenagers who just spent thirteen years in school. After taking all of those miserable standardized tests, the last thing they want to do is take more tests. Universities sell education to youngsters as a step toward employment. Changing the promise would mean being realistic about post-college probability, which would invariably scare applicants away. Bad for business. I do not think colleges can afford to revise their promise.

So that leaves only one alternative: change the program.

I am hardly an expert on educational reform, but education is very important to me. I was a professional student from 1992 to 2009 and will continue to be a student of life until the day I die. As I continue with this blog, I will try to propose suggestions to teachers and schools for “changing the program.” Maybe we can discover healthy alternatives together. Stay tuned!

Groupon and Living Social Just Lost a Customer

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GrouponI’ve had enough. Fitness classes, yoga, waxing, Brazilian blowouts, facials, tattoos, beauty products, home & garden, apparel, too many hair cuts, too many massages, too many poorly yelped restaurants. I cannot delete these daily spam notes quick enough. I would never spend money on any of those things. I’ve been registered to both sites for over a year and only purchased five coupons. That means that I found only 0.7% of all available deals relevant and 99.3% mostly irrelevant. Terrible odds. I unsubscribed from both services this morning.

Not sure if you’ve ever checked, Groupon or Living Social, but I’m a 23-year-old male and not really that into blowouts or bikini waxing. A basic search and your own profile form would reveal at least that much. Connecting through Facebook or Foursquare could teach you even more.

The marketing prowess of daily emails and a clever coupon system has completely worn off. If these services made a little effort to market their offers by listing “best steak in town” or “highest yelped masseuse” in the subject line, I might pay more attention. Otherwise, the deal messages sit in my inbox like spam at the mercy of the delete button.

Groupon, Living Social, OpenTable, Facebook Deals, Google Offers and all of the other ripoffs coupon services need to start delivering relevant, targeted and meaningful deals. “Deal type” subscription checkboxes on signup pages are not sufficient. The delivery mechanism of email needs to be treated more delicately. And they all need to compete for poignant brevity (deal announcements should be no longer than a tweet).

I will stay registered to Yipit.com, which aggregates all of the major deal players into one daily email and does a far better job weeding out coupon categories I will never buy. But even Yipit could afford to target better and market the benefit of each deal.