Ambiguous Job Titles

The point of a job title is to communicate clearly where you fit and what you do to others inside and out of the company. Clear job titles really help co-workers and clients navigate information and inquiries. Without question, the efficient trafficking of information is necessary to a company’s success. So why, then, is it so common to a) have no idea what your co-workers do and b) have difficulty finding the person responsible for certain categories of business? Well, because we fail to assign each other effective titles.

 Perhaps stemming from a conservative military hesitation from awarding rank, few business leaders give out new titles to employees – except on grounds for promotion. Corporate titles are status symbols and need to be earned. God help you if you try to pick your own. While I appreciate promotions, I do not understand the reservations business leaders have with re-titling employees to better-fit their position. “Well, if I change their titles, then they’ll think they should earn more money.” Just tell them no. It’s your responsibility as a boss to orchestrate and label your resources in a way that optimizes the efficiency of your enterprise. Employees can deal with it.

Talent Is the Most Valuable Resource

People are important. To a business, their skills are important. Skills + People = Talent. Talent should not be undervalued or underappreciated.

I understand that most businesses and projects must start small to afford necessary tools and have room to grow. Money runs out, and you need to work within your budget to avoid the crash and burn.

If you ask for a favor, make sure to repay the favor with a service or a raise. Raises demonstrate that the sacrifices made are appreciated. Appreciation is key. If you do not demonstrate appreciation in some way, your talent will burn out or resent you. Your “savings” from not paying them more will end up costing you more long term. You will run out of favors eventually and you will fail.

If you cannot handle giving people money, do not be an employer for a living.

Two Reasons People Hire You

Reason 1: You can save them time, energy and reputation.

Reason 2: You can do something better than they can.

A job hiring for reason #1 alone is mostly clerical, mindless, and redundant. You are a cog in the machine and mostly expendable. Avoid this kind of work if you can. I know you have more value to the world than that.

A job hiring for reason #2 alone is more privileged, thoughtful, and independent. You bring a lot to the table as an accessory and may be missed when gone. This kind of work earns more respect and is far less expendable.

A job hiring for both reasons is more appreciated, integrated, and reputable. You are important to the operation and can damage the greater whole if you leave. Your stress and accountability to others may be greater, but your value to the company can leverage higher reward.

Know why you’ve been hired. It’s important to contextualize your value to the company.

Where Did Apprenticeships Go?

Apprentice. Man and boy making shoes.

In the Middle Ages, master and apprentice relationships were integral to business. Aspiring youngsters would offer continuing labour and business support to veteran craftsman in exchange for lodging, food, and formal training. Before universities popularized, trade education stemmed directly from experience in the trade itself. As classroom education expanded, apprenticeships fell to the wayside. Can someone please tell me why? The mentor and apprentice relationship is no less integral to business than it was a thousand years ago. In fact, I think the relationship may be more important today – for both sides of the table.

The mutual benefits are endless, but here are four key points to whet your whistle (Note: I find “Mentor” more palatable than “Master,” but the same theory applies):

Mentors offer seasoned experience. Apprentices offer fresh perspective.

With years of service in the workplace, the mentor has war stories and lessons that can better-frame an apprentice’s education. More importantly, these stories are experienced firsthand. On-the-job training is far more vivid and dynamic than book studies because the stakes are higher. Apprentices get their hands dirty and glean a far more richer understanding of their craft in the process. Moreover, the education is reciprocal. Apprentices bring to the table a whole new way of thinking: contemporary models, innovative market approach tactics, modern brand image insights, and more. The apprentice speaks a fresh language mentors need to be versed in today to connect with the consumers of tomorrow.

Mentors offer inexpensive education. Apprentices offer inexpensive labour.

As a mutual service favor, very little money trades hands. A mentor can staff his or her growing business with a zealous and thirsty student without the burden of salary; an apprentice can get invaluable hands-on experience without the burden of tuition. More often than not, the education from a mentor is far more in-depth, targeted and pertinent than from a classroom teacher. You get more value for less spend.

Mentors offer relevant trade skills. Apprentices offer relevant modern skills.

Unlike the intimate hands-on apprenticeships of old, modern internships are often more clerical with little exposure to the higher workings of a company or trade. A true apprenticeship can bring students closer to the skills they need to grasp and aim to learn. In exchange, apprentices can introduce mentors to new methods for leveraging technology, connecting with people, and creating product. The opportunities are boundless with both new and old at the helm.

Mentors offer a name brand. Apprentices offer brand vitality.

Through years of service and loyalty, the apprentice will embrace the mentor’s brand. With that brand comes the mentor’s network and resource pool, saving the apprentice a lot of time and money developing his or her own from scratch. Brands are noteworthy bullets on resumes and form the connective tissue of the business world. In return for the mentor’s gracious stamp of approval, the apprentice will forever carry all the philosophies adopted and lessons learned from the mentor. The mentor’s reputation will live on through the apprentice.

The only potential risks I foresee in apprenticeships are compatibility and working pace. Some people cannot see eye to eye and lack patience for one another. Compatibility can be offset by both formal and casual interviews, along with recommendations and referrals. And unlike the Middle Ages, I do not think it wise to start apprenticeships too early in career development; an apprentice needs strong theoretical introduction to a trade first before asking a mentor for valuable time.

If you are a seasoned professional, I highly encourage you to take on an apprentice. If you are a student, develop relationships with professionals in your field of interest and ask permission to shadow them. Listen well to each other. After a while, you will both learn a lot. I guarantee it.

5 Reasons to Leave Your Industry Hub and Move Elsewhere

Westward Expansion

Every industry has a central hub. New York for finance and marketing, Silicon Valley for tech, Hollywood for entertainment, etc. These “capitals” boast concentrated resources invaluable to companies on every level. While centralized talent and cash may be great for growing companies, it is not always beneficial for employees or startups. Competition can be fierce, even deadly. And you may be compromising your ideal quality of life by living there.

Friends know I am not a big proponent of the Hollywood community or life in Los Angeles. In fact, I would be happy to see Los Angeles crash and burn (but that’s a post for another day). Nevertheless, I appreciate the things I’ve learned, connections I’ve made and resources I have access to here. But while I support studying in the belly of the beast (I did so through USC Film School and continued employment in Hollywood), I think it may be to your advantage to take that knowledge elsewhere.

Below are five reasons why you should consider moving away and doing your own thing in another city:

  1. Less Competition. Fewer companies competing for business. Fewer qualifiers poaching jobs. Depending on the scope of your business or skill set, it will be far less difficult and expensive to stake a claim with your great idea or robust resume. There may be a smaller talent pool to recruit from and fewer jobs to step into, but you have a greater chance of standing out.
  1. Easier Press Attention. In fresh locales with less competition, you are the cool kid on the block. Almost everything you do can be newsworthy. It is exponentially easier to promote yourself and rise above the noise outside your industry hub. Do you think the Los Angeles Times gives a damn about film shoots anymore?
  1. Quality of Living. If you are liberated to live anywhere, live where you want to. The cost of living could be cheaper, the pursuit of recreation easier, the commute shorter, the schools better, the communities safer and the environment cleaner. Way waste your life accepting surroundings or a lifestyle that fails to enrich your soul?
  1. The Local Hook. You can sell your support for the community as well or better than you can sell your products or skills themselves. Every city is packed with patriots who will gladly help you out if you promote the local angle of your ambition. You may even be able to secure local investment from financiers who simply adore their home town, even if you are situated in a sector outside their expertise. And to differentiate yourself in the national and international market, you can embrace local themes and regional advantages through your marketing, sales and products (Denver is healthy, Detroit is rebooting, Hawaii is beautiful, etc.).
  1. Room for Growth. Industry hubs are wrought with history, tradition, bureaucracy and rules. Moving elsewhere makes it possible to start anew, break rules and bend the future as you see fit. Becoming a local industry expert or thought leader is much easier with less competition and accessible press. By earning that respect, you are better situated to shape the direction of the community at large and make a name for yourself. There is less ladder climbing and more real work being done.

Mark Suster wrote an insightful post this week about building tech communities outside Silicon Valley. For anyone interested in skipping town, I encourage you to read it (even if you are not in the tech industry).

Film Friday: What Goes Around Comes Around

Lauren Gabel

With Peter Thiel’s ugly forecast for the fate of higher education and the exponential rise of student loan debt, there’s more cynicism now than ever before towards four-year universities. It is definitely difficult to rationalize the financials, especially in the face of six-figure private school tuition. People have asked me whether I felt my degree was “worth it.” My response? Absolutely.

Today’s guest post is by friend and fellow USC classmate Lauren Gabel. Lauren currently coordinates talent for Alloy Digital and authors a great blog, Destination Hollywood, about navigating your early years in Hollywood. She beautifully paints the primary reason I have been able to actually embrace my degree:

Enter Lauren Gabel:

When you are young and in school, you hear over and over again how important networking is in the entertainment business. But I don’t think that ever really sunk in until I graduated and entered the real world. Personally, I loved USC film school. I learned so much about filmmaking—the process, the business, production, etc. But I think the best thing about going to a school like USC is the contacts you graduate with. Sure, I’ve found the occasional job on Craigslist or Mandy or the USC Job Board, but all the really great positions I’ve landed have been thru a personal connection. I met so many wonderful people while at school and I guess I made a good impression on them as well because I am continually called up and offered various gigs and positions. I am currently gainfully employed with a job that I love, which is due in part to a very good friend and the owner of this blog (you’re the best, Craig!).

I have been very fortunate, and in return, I always make sure to pass along as many opportunities as I can. When I hear about a job thru a connection, I’ll pass it along to my USC friends and people I have worked with before and can vouch for. I have gotten so many kind responses from people thanking me profusely just for sending along a job posting that only took like 5 seconds out of my day. I love seeing my friends land great jobs and helping to further the Trojan network. Maybe someday that girl that I recommended for an assistant gig at Disney will be running the studio and offer me a great job! It’s a definite possibility. We might be the assistants of today…but we will be the filmmakers and studio execs of tomorrow. After all, what goes around comes around. Right?

A Case For Sharing Salary Numbers With Peers

How much are you worth? How much money do you deserve to make? The only official frame of reference for that question is minimum wage. And I’m pretty sure you’re worth more than that.

But how much more? The average person is not comfortable discussing income with others. And some companies require employees to keep salaries confidential, for fear they might expect more, do less or leave for better. But why not hold our bosses accountable? We should share our numbers – at the very least with peers of the same age and industry – to frame how well we are being compensated for our work.

Getting paid more than peers? Great, appreciate your job more. Getting paid less? If you think you deserve the difference, knowing your friends make more should boost your confidence to ask for a raise or better negotiate future offers.

Aside from union stipulations, Hollywood is all over the map with compensation. Talented harder-working people can make as little as $100 per day while entitled fools make $5,000 per day filling the same position. And you wonder why Hollywood is wrought with ego?

Know where you fit. Earn what you deserve.

What Do You Want to Be When You Grow Up?

Frankly, the question is bullshit. We are guided to answer it with a profession, a title or a lifestyle.

“I want to be an artist.” “I want to be the president.” “I want to be a film director.” “I want to stay at home and raise my children.”

The problem? There’s far more to life than a title, many roads to travel, and too much time to do only one thing. Your answer will change. It has since you were born, it will continue to evolve until the day you die. My answer changed throughout my life from Locomotive Engineer to Meteorologist to Starship Captain to Video Game Designer to Film Producer to Technology CEO. I have been all over the map, with passion and curiosity. I am sure you have, too.

I understand the question. “What do you want to be?” It is a focusing mechanism, the answer of which can help guide you into the trials and tribulations of adulthood. Unfortunately, the question suggests that there is only one answer per person. It distinguishes between future (“what will you become”) and present (“what you are now”). And it prompts you to cite conventional societal roles or industries as a solution to your life problem. Woe is you if your job title is at the core of your eulogy.

I propose a new question:

“What is your purpose?”

Purpose is your mission in life, your agenda, the core principal that guides you when you wake up in the morning and drives you to make decisions. No matter the career or role you play, purpose underlies everything you say and do.

What would you die for?

I want to bring people together. That’s my purpose. And that purpose is far more noble and omnipresent than my resume or my title.

Got A New Job, I’m Moving to Europe!

The deal just got signed today and I am leaving the country the beginning of May. My contract will start me in London, from there I have no idea. I cannot say much about the opportunity yet, but I am very excited. I want to see as many of you as possible before I leave.

No time like the present to pick up and go. We are not getting any younger. If you find yourself at all envious of friends exploring the world abroad, think really hard about your priorities. Opportunities overseas are countless, the frontiers exhilarating and personal growth guaranteed. Your day job is not an excuse to stick around. If you feel the drive to search your soul and broaden your horizons, do not wait – get the hell out of town. 

Follow your heart.

I will continue blogging daily. Stay in touch!

Film Friday: The Key to Becoming a Successful Director

Writing a screenplay, filming shorts, building a reel, exhibiting talent and advertising yourself as a “director” are NOT enough. Film is a collaborative art and it takes a strong core team. The key to becoming a successful film director (or any key-level position) is to surround yourself with talented people who can only see you as a director.

True for any profession – surround yourself with people who believe in your dreams. Family and significant others are a good start, but you need professionals who can support you and your vision. Convince the industry you are best at doing one thing above all else.

I have mentioned this before, but it has to do with portrayal. If people see you as a good assistant, they will only see you as a good assistant. Best camera operator in town? Good luck getting calls for anything else. If your agent values you as a writer, hard chance earning a push toward the big chair. Show everyone you are a good director, and they will only see you as a good director.

Start on your level. It is far easier and more effective to prove it to peers who will recommend you than to a studio executive with your reel or a script. Your network is your net worth. A friend’s “I know this great director” is far more accelerating than “I know this talented guy who is working at an agency.” If your friends don’t title you a director, no one will.

Best to build your team on level, too. You need at bare minimum a producer, director of photography, production designer, sound designer and editor who can vouch for you. Part of your marketability as a director are the talented chaps you have in tow.

If you are not building relationships with collaborators, getting constant practice or stuck working a 60-hour week, I strongly encourage you to quit your mediocre day job and get busy because you are wasting time. Don’t tell people you are a director, be a director. The only person who will believe your lie is you, unless of course your lie comes true.

Share this with peers you believe in and encourage them with your vote of confidence. Success in collaboration is a two-way street.