I took a class in college on motion picture distribution. I learned a lot and revered my teacher. Over the last 6 months, developments in the industry continue to undermine almost everything I learned.
Times change. Popular opinion changes. Our understanding of the world and universe changes. New replaces the old. Technology can flip everything upside down. The game changes all the time.
While education is instrumental in shaping your understanding of the world around you, be wary of taking everything taught as fact. By all means – take to heart advice from teachers who have lived through their industries and subjects. But I encourage you to heed their teachings as advice, not gospel. Fact can become fiction overnight. With the future so uncertain, it’s fair to take everything with a grain of salt.
To make a difference and truly change things, you must be prepared to do things differently than those before you – not listen to your teachers all the time. Let your education provide you with the tools and creative constraints to propel your vision forward. Follow your passion and embrace your rebellious instincts to break the rules and undo what has already been done.
Every industry has a central hub. New York for finance and marketing, Silicon Valley for tech, Hollywood for entertainment, etc. These “capitals” boast concentrated resources invaluable to companies on every level. While centralized talent and cash may be great for growing companies, it is not always beneficial for employees or startups. Competition can be fierce, even deadly. And you may be compromising your ideal quality of life by living there.
Friends know I am not a big proponent of the Hollywood community or life in Los Angeles. In fact, I would be happy to see Los Angeles crash and burn (but that’s a post for another day). Nevertheless, I appreciate the things I’ve learned, connections I’ve made and resources I have access to here. But while I support studying in the belly of the beast (I did so through USC Film School and continued employment in Hollywood), I think it may be to your advantage to take that knowledge elsewhere.
Below are five reasons why you should consider moving away and doing your own thing in another city:
Less Competition. Fewer companies competing for business. Fewer qualifiers poaching jobs. Depending on the scope of your business or skill set, it will be far less difficult and expensive to stake a claim with your great idea or robust resume. There may be a smaller talent pool to recruit from and fewer jobs to step into, but you have a greater chance of standing out.
Easier Press Attention. In fresh locales with less competition, you are the cool kid on the block. Almost everything you do can be newsworthy. It is exponentially easier to promote yourself and rise above the noise outside your industry hub. Do you think the Los Angeles Times gives a damn about film shoots anymore?
Quality of Living. If you are liberated to live anywhere, live where you want to. The cost of living could be cheaper, the pursuit of recreation easier, the commute shorter, the schools better, the communities safer and the environment cleaner. Way waste your life accepting surroundings or a lifestyle that fails to enrich your soul?
The Local Hook. You can sell your support for the community as well or better than you can sell your products or skills themselves. Every city is packed with patriots who will gladly help you out if you promote the local angle of your ambition. You may even be able to secure local investment from financiers who simply adore their home town, even if you are situated in a sector outside their expertise. And to differentiate yourself in the national and international market, you can embrace local themes and regional advantages through your marketing, sales and products (Denver is healthy, Detroit is rebooting, Hawaii is beautiful, etc.).
Room for Growth. Industry hubs are wrought with history, tradition, bureaucracy and rules. Moving elsewhere makes it possible to start anew, break rules and bend the future as you see fit. Becoming a local industry expert or thought leader is much easier with less competition and accessible press. By earning that respect, you are better situated to shape the direction of the community at large and make a name for yourself. There is less ladder climbing and more real work being done.
Mark Suster wrote an insightful post this week about building tech communities outside Silicon Valley. For anyone interested in skipping town, I encourage you to read it (even if you are not in the tech industry).