I took a class in college on motion picture distribution. I learned a lot and revered my teacher. Over the last 6 months, developments in the industry continue to undermine almost everything I learned.
Times change. Popular opinion changes. Our understanding of the world and universe changes. New replaces the old. Technology can flip everything upside down. The game changes all the time.
While education is instrumental in shaping your understanding of the world around you, be wary of taking everything taught as fact. By all means – take to heart advice from teachers who have lived through their industries and subjects. But I encourage you to heed their teachings as advice, not gospel. Fact can become fiction overnight. With the future so uncertain, it’s fair to take everything with a grain of salt.
To make a difference and truly change things, you must be prepared to do things differently than those before you – not listen to your teachers all the time. Let your education provide you with the tools and creative constraints to propel your vision forward. Follow your passion and embrace your rebellious instincts to break the rules and undo what has already been done.
Public speaking and education theory underscore the value of repetition. If repeated, the odds of audience retention increase dramatically for a given piece of information. Repeated more, listeners may start to engage with the material. Debates, testing, execution or indoctrination may ensue.
Take repetition to the next level: get people to live and breathe the information. If repeated enough, opponents may even give up opposing and join the team. The information may not be true. How do you think we came to associate the Trojan War with a lust battle? Enough people recited theIliadas historical literature, over and over again. Call it “truth conditioning.” Tell a lie so many times that people start to believe it. You may even start to believe it yourself.
When you surround yourself by theories, people and literature that never leave you alone, you start to accept their fiction as fact. WatchStar Warsenough times and you will believe in the Force. Read a book enough times and you will believe the world started six thousand years ago. Spend enough time in your environment and you will believe it’s the only way to live life. We live and breathe conditioning every day and fall prey. You accept “truths” within the world you live and move on accordingly.
Repetition and persistence may be the most powerful tools in mass communication. Say something loud – and then say it again. And again. And again.