I know amazing writers, musicians, filmmakers and artists who have no public voice because they are afraid of what the world might think of their work. You procrastinate posting videos to Vimeo, starting a blog or putting your neck out into the unknown abyss of consumers who might judge you for it. The notion of criticism is debilitating and you wait for “the right time” to develop your public voice.
This fear is absolute nonsense. Unless you already have an established smash-hit brand (at which point, you should have overcome your fear of public speaking), the likelihood that anyone will notice you exist from the beginning is negligible at best. If you’re lucky, your closest friends and family will read you – and they tend to be your most generous and forgiving critics. It takes a lot of effort to scale an audience who might give you crap for your work. By then, you’ll know what you’re doing and have the experience to respond to criticism.
On the flip side, you might fear putting yourself out there because it’s possible no one will connect with your work. The fear of failure. I’ve got news for you: no one can connect with your work if you don’t put it out there in the first place. You’re already failing by holding back. If you put yourself out there and no one connects after a reasonable amount of effort to share with the world, move on. Try something else. Whatever you do, don’t sit still.
For most people, you cannot script honesty. Actors get paid the big bucks to bring someone else’s words to life. Most people can’t do that. Most people stale up when forced to read a script. If you mean to be honest with your audience, words must come from the heart and without censorship. If you cannot deliver a genuine message from a page, throw the page away. Skip the expensive production value if you need to. Keep it simple: one shot, one take. Nothing between you and absolute truth.
Public speaking and education theory underscore the value of repetition. If repeated, the odds of audience retention increase dramatically for a given piece of information. Repeated more, listeners may start to engage with the material. Debates, testing, execution or indoctrination may ensue.
Take repetition to the next level: get people to live and breathe the information. If repeated enough, opponents may even give up opposing and join the team. The information may not be true. How do you think we came to associate the Trojan War with a lust battle? Enough people recited theIliadas historical literature, over and over again. Call it “truth conditioning.” Tell a lie so many times that people start to believe it. You may even start to believe it yourself.
When you surround yourself by theories, people and literature that never leave you alone, you start to accept their fiction as fact. WatchStar Warsenough times and you will believe in the Force. Read a book enough times and you will believe the world started six thousand years ago. Spend enough time in your environment and you will believe it’s the only way to live life. We live and breathe conditioning every day and fall prey. You accept “truths” within the world you live and move on accordingly.
Repetition and persistence may be the most powerful tools in mass communication. Say something loud – and then say it again. And again. And again.