Intuition Takes Courage

You know that gut feeling? The one that tells you to do or say something? The one that hits you like a hockey puck and knocks you over – almost without your permission? Yes, they call that intuition – and it’s a special gift. In the prehistoric days, intuition was the essential mechanism that kept us alert and alive in the wild. Today, it serves a far less animalistic purpose and yet still informs our judgement calls.

Acting on intuition can be a terrifying thing. No information, no data and no time to support your gut. What if someone judges you for it? What if it gets you into trouble? Takes you down the wrong road? What if you misunderstand your inner voice? What if you’re wrong?

You may not be right. But there’s no way to know ahead of time. That’s why they call it a risk. Many situations do not have time or the infrastructure for the kind of research most decisions call for. Sometimes you just need to listen to your belly and do something. It takes balls. Or ignorance. Or blind luck. Whatever it is, you don’t have time or reason to think. Just do it. And see what happens. Intuition can be a magical thing if used diligently.

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Invent More, Edit Less

We are so afraid to put ourselves out into the world that we erect barriers of revision, drafts, filters, editing, testing and censorship to prevent us from making mistakes in the public eye. If we spent less time chopping our own balls off and more time giving back to the world without reservation, we could all live rich and accomplished lives.

We are afraid. Afraid to reveal our flaws. Afraid to show our true colors. Afraid to give ourselves to the public for fear that the world might reject us. Fear mutates to the point that we are afraid to invent at all. We do nothing. Live dispassionate, passive and apathetic lives. All because we do not want to be caught with a misspelled word or bad picture edit.

I do not mean to discredit editing or the role of editors. Of all the creative and technical mediums, I cannot think of a single one that accurately channels the human soul. Mistakes happen and products come to life in ways we do not intend. We need to edit and revise to connect the dots so that things make sense. If we ignore editing completely, our message will misinform or fall on deaf ears.

But we alone cannot judge whether our creations connect with others. We cannot separate ourselves from the material. The faster we create things, the more necessary it is to get a second opinion. Put yourself out there to user groups, testers and editors to give you feedback. Some of my most beloved and respected friends are editors. Editors keep people like me from making perilous or silly mistakes. They make sure my thoughts track across the medium and translate clearly. Editors volunteer to help others focus on inventing and offer the confidence to do so. Editors are noble people with a selfless and patient purpose.

Whether you share with an editor, friends, random testers or publish immediately, you need to put your creation out there as quickly as possible. The longer it stays on your table, the harder it will be for you to let go. You will despair in all the flaws, possible misrepresentations and disconnects you come to know. You will revise and remodel your work into oblivion.

Stop it. Stop editing. Get it off the table and into someone else’s hands. Let go. Let your child have a life of its own. Only time will tell how the world reacts to your work. You are not an authority on that subject and should give up trying. Focus more on inventing and less on how people see you. Be yourself. Create from within. Fear nothing.

Repetition Can Turn Insanity to Truth

Public speaking and education theory underscore the value of repetition. If repeated, the odds of audience retention increase dramatically for a given piece of information. Repeated more, listeners may start to engage with the material. Debates, testing, execution or indoctrination may ensue.

Take repetition to the next level: get people to live and breathe the information. If repeated enough, opponents may even give up opposing and join the team. The information may not be true. How do you think we came to associate the Trojan War with a lust battle? Enough people recited the Iliad as historical literature, over and over again. Call it “truth conditioning.” Tell a lie so many times that people start to believe it. You may even start to believe it yourself.

When you surround yourself by theories, people and literature that never leave you alone, you start to accept their fiction as fact. Watch Star Wars enough times and you will believe in the Force. Read a book enough times and you will believe the world started six thousand years ago. Spend enough time in your environment and you will believe it’s the only way to live life. We live and breathe conditioning every day and fall prey. You accept “truths” within the world you live and move on accordingly.

Repetition and persistence may be the most powerful tools in mass communication. Say something loud – and then say it again. And again. And again.