You know that gut feeling? The one that tells you to do or say something? The one that hits you like a hockey puck and knocks you over – almost without your permission? Yes, they call that intuition – and it’s a special gift. In the prehistoric days, intuition was the essential mechanism that kept us alert and alive in the wild. Today, it serves a far less animalistic purpose and yet still informs our judgement calls.
Acting on intuition can be a terrifying thing. No information, no data and no time to support your gut. What if someone judges you for it? What if it gets you into trouble? Takes you down the wrong road? What if you misunderstand your inner voice? What if you’re wrong?
You may not be right. But there’s no way to know ahead of time. That’s why they call it a risk. Many situations do not have time or the infrastructure for the kind of research most decisions call for. Sometimes you just need to listen to your belly and do something. It takes balls. Or ignorance. Or blind luck. Whatever it is, you don’t have time or reason to think. Just do it. And see what happens. Intuition can be a magical thing if used diligently.
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