Category Archives: Film

Live Performance

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If you want to connect with your audience, you must share a room with your audience. You must get up on stage and entertain. Campaigning politicians and rock stars learned this a long time ago. Beyond entertainment alone, a successful live performance can communitize the audience around your personal brand. Everyone sharing a room together will feel apart of a big family, a family with your surname. Audience applause and energy are contagious; spread adoration for you and your product by collecting or streaming as many fans as possible into one room.

Unlike Netflix’s Reed Hastings, Steve Jobs never hid behind the veil of a press release or blog post. He stood on stage, fielded questions without fear, and put on a live show. I am convinced Apple succeeded on the foundations of its audience’s oohs and aahs at these keynote events. I am convinced Apple advanced forward because Steve Jobs knew how to put on a show. The collective power of audience intrigue spreads like a virus, and that intrigue can only be fostered in person and en masse.

If you want to build a brand, learn to overcome stage fright and put on a great show. This goes for anyone trying to make an impression on the market or on the world. You must show your face to the crowd.

Side note: one of the best live performances I’ve ever seen in person happens every Sunday night in Santa Monica. If you haven’t already, all Angelinos you must check out The Toledo Show – a “Cabaret Funk” band that performs every Sunday night 9pm at the classic Harvelle’s. $10 cover, two-part set until around 1am, totally worth every minute. The new definition of “cool.” Thank you, Adam Speas, for introducing it to me.

Film School: The Super Degree

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When I tell people I might take a break from the film industry to study the web, the first thing I’m asked is, “Didn’t you got to school for that? Why leave the business?”

I learned a hell of a lot more than just camerawork at film school. In what other degree do you learn to actively lead teams, coordinate logistics, start businesses, tell stories, embrace technology, manage budgets, engage in philosophy, write both fiction and non-fiction, design advertising campaigns, engineer software, study history, direct talent, interface with contemporary culture, carpenter sets, raise money, play with toys, draw pictures, play music, review law briefs, curate content, and express yourself? That’s right, I can’t think of another degree either.

Film school is an all-inclusive wrapper for a cumulative degree in storytelling, business, marketing, management, design, communication, technology, law, twentieth-century history, and cultural studies. In even the smallest film trade schools, you must learn to lead teams through creative and technical projects while coordinating schedules and money to do so. Few MBA programs I’ve heard of are half as hands-on.

At the University of Southern California‘s School of Cinematic Arts, I had the pleasure of studying under studio executives, A-list producers, active professionals, and trendsetting innovators; I produced over 280 minutes of content and coordinated more than a cumulative 200 students and professionals to do so; and I interfaced directly with current and impending trends in the film industry. I moved to Hollywood to study from within the belly of the beast and learned more than I could have ever imagined.

Am I bastardizing my cinema degree by jumping industries? Absolutely not. If anything, I am honoring it. And I would recommend it to absolutely anyone looking to master important entrepreneurial skills, engage his or her creative side, solve complicated human puzzles, and have some fun.

Step Aside, “Thriller”: Interactive Music Videos Are Coming To Haunt You

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In the 1980s, MTV kicked music culture up a notch by engaging audiences with interpretive motion pictures a.k.a. music videos. The phenomenon swept the globe. To date, few albums slip out the door without a video or two in tow. The prominence of music videos dropped at the turn of the millennium due to high production costs, meager advertising or promotional return, and the widespread music industry free-fall. Rightfully so, I think, because things were getting ugly. As an example, Madonna’s 4 minute 28 second “Die Another Day” music video in 2002 cost over $6 Million, more than most festival-bound independent feature films today. Not sure how you feel, but I don’t think the video is worth it. Luckily, those days are behind us. People need to use their heads now instead of their pocketbooks to tell a strong visual story.

Fortunately for the music video format, cheaper production workflows and negligible Internet distribution costs have allowed them to return with a vengeance. Everyone can pick up a camera and release a music video online. Exciting times. The problem? There’s more competition to hear your song now than ever before. It is much more difficult to grab an audience’s attention.

It’s time again to kick things up a notch. Watching your music is not enough anymore; it’s time to interact with it as well. I don’t mean Dance Dance Revolution or Rock Band; I mean dynamic music experiences online. I’ve seen a few interactive music projects before, but Ellie Goulding’s “Lights” ranks at the top of my list. Built for the browser with WebGL, “Lights” takes you on a visual 3D journey of light and form through which you have some control. I STRONGLY encourage you to experience it for yourself.

If I heard Ellie’s song in a stack of other songs on Spotify or saw it on a video playlist in YouTube, I would probably pass right over it. Not because the song is bad, no. But because there’s so much noise in the world now and it takes an extra step to stand out. Ellie stood out to me tonight. It may take this much work or more for rising artists to build a new name online. I, for one, am very excited to see where this movement goes.

Goodbye, Film Friday

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For the last seven months, I have posted film-related topics every Friday. On the whole, the series has underperformed consistently across the board (an average 43% less than topics across the week). Film-related posts on days other than Friday have not performed as poorly, so I can only assume the Film Friday brand is to blame. For those who enjoyed my film commentary, do not fear – film will continue to be a large part of my life and will undoubtedly come up often in my writing. Stay tuned.

Farewell, Alloy Entertainment!

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Ladies and gentlemen, my term with Alloy Entertainment has come to an end. Over the past 15 months, I helped teacher and friend Tripp Reed build a new media division, produce six original hour-long series, and premiere them across the web. My experiences on these series served as an unmatchable education in production, content, leadership, marketing, and technology. Lessons gleaned here will inform me for a lifetime. I could not be more grateful to Tripp and the Alloy family for this amazing opportunity. Thank you for trusting and empowering me to help you build this company.

To the 511 individual department heads, cast, crew, executives, assistants, accountants, lawyers, vendors, and clients I have worked with over the last year and a half: it has been an absolute pleasure. I love you all. Never hesitate to reach out if you need anything. Please stay in touch.

A few special shouts: to Korey Budd, for taking care of everyone and reminding me why I love this business; to my editors and post-production staff, for putting up with me daily and keeping the culture fruitful; to Courtney, for taking everything so seriously; to SonicPool Post-Production, for going above and beyond to meet our needs; and to our office staff, for putting the work first and keeping me alive.

Today, I pass the baton on and begin the next era of my life. I wish Tripp, Alloy, and our team all my love and best wishes as you venture into the shows beyond. We shall meet again down the road.

Here’s to the future!

The School of Different

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Competition drives innovation. Duh. It sent us to the moon, after all. You can compete in one of two ways: 1) approach a problem from the same angle, trying to execute better than the next guy; or 2) approach the same problem differently. Both tactics have risks. By going head to head with another group wielding similar solutions, you risk falling behind in the race. By approaching a problem differently, there’s a chance your solution may not work at all. That said, there’s always a chance that two groups using similar solutions may fail to solve the problem as well. Two wrongs do not necessarily make a right.

Redundant solutions are a waste of resources, time, and marketplace space. What do you have to gain by trying to do the same thing better than the next guy? The chances that you will make a competitive impression are few and far between. Why not try something different altogether? Identify a problem or need, list the solutions available now, and brainstorm opportunities divergent from (or completely counter-intuitive to) other trends. Sure, you may fail to solve the problem. But you may also outperform the next guy with your unique approach. You’ll never know unless you try.

Remember what Henry Ford said: “If I had asked people what they wanted, they would have said faster horses.” Embrace different.

Perhaps education could spend more time teaching students about what not to do. We should impart to students a fundamental understanding of what has been done already, and inspire them to approach things differently.

Through a culture of experimentation and differentiation, we will solve more problems faster and with more certainty.

End With a Question [Film Friday]

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They call it a cliffhanger. End every scene and episode with a question. “What will happen next?” The stronger the question, the more likely you’ll grip your audience and inspire them back for more. “Will she say something?” “Will he find out?” “Will they make it out alive?”

I find it a useful writing exercise to note the question at the end of every scene. With the dramatic tension clearly identified, you can revise your characters and action within the scene to serve the question as dramatically as possible.

On the next Film Friday post, I have big news to announce. What will it be? Tune in next week to find out! How’s that for a cliffhanger?

The Controversy of Change: Netflix, Facebook, and Chameleons

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Many people freaked over Facebook’s face lift and Netflix’s reorganization. Yes, these changes are inconvenient. Some may break your routine or even damage your business. But what would you prefer instead? For the company or service to stay exactly the same?

Companies that fail to change fall prey to the market evolving around them. Inevitably, they are slain by the next best thing. By asking them to stay the same, you are asking them to fail. You are condemning the brand you embraced for so long to a slow death.

No, change may not always be good or necessary. But you cannot know until after you try. And neither can brands. No one has a crystal ball. Not even Steve Jobs. Smart leaders fail more often than lesser leaders and learn from their mistakes. They know that the biggest risk is avoiding risk altogether. You deserve to be eaten if you sit still in the savanna.

Like puberty, change may always be an ugly process. Some coast through it smoother than others. Those who make it out clean never forget who they are or what they believe in. A strong brand transforms with the market, but keeps its core mission at heart.

Embrace the chameleon business. Invest in progressive brands with solid foundation, not products destined for revision or absolution. If you truly believe in a brand, you should trust in change. Forgive the minor transgressions and take pleasure in discovering the next step along the way.

Sincere Creation

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What’s the motivation behind your project? Capital gain? Attention? A greater noble effort? What do you have to prove? And to whom?

I know from my experiences in Hollywood that projects produced through a climate of unrestrained and unadulterated love for the material have a far better chance at sweeping audiences. With pure and simple love of filmmaking at the helm, a movie’s voice can be authentic, formalistic craft more cohesive, and overall execution more successful than, say, a franchise picture riddled by ambitions for ancillary market spin-offs and merchandising. Too many cooks in the kitchen, too many goals, and too many interests can shred a project into a million pieces.

How do you create great products? Simple. Make things because you love making things, not because you love the idea of making things.

Most people hear an idea and let their minds run wild. Before long, the fantasy overshadows the outstanding work that needs to be done. If you are busy thinking about the idea, rather than feeling or experiencing the idea, you’re on the wrong track.

Success will come when affection for your project is sincere.

Do not love your work. Love doing your work.

Wendy [Film Friday]

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Yesterday, my final web series with Alloy Entertainment premiered on YouTube. Titled “Wendy,” this series borrows from the Peter Pan lore to tell the story of a girl looking for more. Overall, “Wendy” is the most ambitious series our company has produced to date. I could say a lot more about it, but I would get in trouble. For now, enjoy!