Better for you and your customers to tackle problems you have experience with. If you come from nowhere with no expertise in the sandbox you want to play in, you’re at a severe disadvantage because you cannot directly empathize with your customers out of the gate and need to spend that much more time on research to catch up. You’re behind before you begin.
What problems have you suffered in life and have educated theories strong enough to beat them? If you move forward without an underlying passion to solve a personal problem, what then will continue to fuel your fire? How can you possibly stay excited about an idea you have no emotional attachment to – a problem you do not understand?
I’m not telling you not to stretch yourself. And I’m definitely not telling you to skip the research altogether and go for what you know. Understand, however, that jumping into a business blind comes with much higher risk and a harder path to pave. One in ten million people get lucky building something they do not understand and making a business out of it. Press your luck to be the one or press your experience to build something you care about instead.
Inspiration comes from many different places. More often than not, it comes from your immediate surroundings or industry. You see or hear something cool that is not quite perfect and needs improvement. You think you can do better. You set off to tell a better story or build a better application. You compete for a variable solution to the same problem. Game changer? Maybe. Life changer? Probably not.
Through the omniscient connectivity of the internet, we all lead fairly informed lives. With all the information available, we tend to react more to what’s outside than what’s inside. Businesses react to the market. Individuals react to circumstances. Inspiration surfs on the wake of trends. What this creates is an iterative marketplace. People spend more time reacting to and interpolating other people’s ideas than reflecting on their own needs or experiences.
Big ideas come from small people facing big problems. We all qualify to tackle big problems if we close our ears and open our minds to draw inspiration from within. Solve large, important human problems – not just little day-to-day problems. Contest the market as-is; strive to create a market of your own. If you can identify immediate competition tackling the same problem, your idea isn’t big enough.