Inspiration comes from many different places. More often than not, it comes from your immediate surroundings or industry. You see or hear something cool that is not quite perfect and needs improvement. You think you can do better. You set off to tell a better story or build a better application. You compete for a variable solution to the same problem. Game changer? Maybe. Life changer? Probably not.

Through the omniscient connectivity of the internet, we all lead fairly informed lives. With all the information available, we tend to react more to what’s outside than what’s inside. Businesses react to the market. Individuals react to circumstances. Inspiration surfs on the wake of trends. What this creates is an iterative marketplace. People spend more time reacting to and interpolating other people’s ideas than reflecting on their own needs or experiences.

Big ideas come from small people facing big problems. We all qualify to tackle big problems if we close our ears and open our minds to draw inspiration from within. Solve large, important human problems – not just little day-to-day problems. Contest the market as-is; strive to create a market of your own. If you can identify immediate competition tackling the same problem, your idea isn’t big enough.