For the last seven months, I have posted film-related topics every Friday. On the whole, the series has underperformed consistently across the board (an average 43% less than topics across the week). Film-related posts on days other than Friday have not performed as poorly, so I can only assume the Film Friday brand is to blame. For those who enjoyed my film commentary, do not fear – film will continue to be a large part of my life and will undoubtedly come up often in my writing. Stay tuned.