Tag Archives: Business
Input Only Once
Product First, Everything Else Second
There are several problems with this. First, you’re spending a ton of time doing work that is not relevant until you have something to show for it. Time spent on “extras” means time not spent developing great content, executing ideas, and bringing your vision to life. Product is at the core of every great business and must come first (pray tell me one organism that grows from the shell inward?).
Moreover, the execution of ideas seldom aligns with the vision outlined in the first place. After facing obstacles and discovering new approaches to the same problem, the end result may look or feel nothing like the thing you set out to build. Any time you spend marketing, filing papers, and chasing investor deals for your project before you realize it will most likely be a complete waste of time. There will be a major disconnect between the core and the shell trying to promote it. Everything you did outside the lab will be invalidated by the discoveries within.
If you don’t have a product or story to tell, nothing else matters. Forget all the extra bullshit and get to the real work.
The Perception of Obstacles
Relationships Must Fight To Win
Dig deeper, push boundaries, and put up a fight – together.
Down To The Wire
If you want to get something done, impose a deadline and have others hold you accountable. Simple.
Disruption Needs No Permission
Why Do Choices Scare People?
Involve Your Audience
Successful performers form an intimate relationship with their audience. Like building trust with a friend, an entertainer must build rapport and loyalty with his or her fans. Something as big as inviting a fan to guest star or as small as retweeting a post can win you a fan for life. Even little acknowledgements can make a person’s day. Invite fans to be a part of what you’re trying to accomplish. Encourage them to join the conversation – and be sure to respond. Never be too proud to ask your audience questions, for feedback, or to help you out. Encourage a two-way street between you and them – and hold up your end of the bargain.
Film School: The Super Degree
I learned a hell of a lot more than just camerawork at film school. In what other degree do you learn to actively lead teams, coordinate logistics, start businesses, tell stories, embrace technology, manage budgets, engage in philosophy, write both fiction and non-fiction, design advertising campaigns, engineer software, study history, direct talent, interface with contemporary culture, carpenter sets, raise money, play with toys, draw pictures, play music, review law briefs, curate content, and express yourself? That’s right, I can’t think of another degree either.
Film school is an all-inclusive wrapper for a cumulative degree in storytelling, business, marketing, management, design, communication, technology, law, twentieth-century history, and cultural studies. In even the smallest film trade schools, you must learn to lead teams through creative and technical projects while coordinating schedules and money to do so. Few MBA programs I’ve heard of are half as hands-on.
At the University of Southern California‘s School of Cinematic Arts, I had the pleasure of studying under studio executives, A-list producers, active professionals, and trendsetting innovators; I produced over 280 minutes of content and coordinated more than a cumulative 200 students and professionals to do so; and I interfaced directly with current and impending trends in the film industry. I moved to Hollywood to study from within the belly of the beast and learned more than I could have ever imagined.
Am I bastardizing my cinema degree by jumping industries? Absolutely not. If anything, I am honoring it. And I would recommend it to absolutely anyone looking to master important entrepreneurial skills, engage his or her creative side, solve complicated human puzzles, and have some fun.