Step 1: Invite Trust by listening. For someone to trust you, he or she must first be comfortable enough to share with you. You can make them feel comfortable by listening well, patiently and without judgement. Let them know you truly care.
Step 2: Affirm Trust by making a promise. When you identify an actionable promise you can make (keeping a secret, reaching out, delivering results), acknowledge it with a nod, hug or “you can trust me.” Be sure it is a promise you can keep.
Step 3: Validate Trust by keeping that promise. Without question, deliver on your word. The negative effect of breaking a promise can produce far more noticeable results than the positive effect of fulfilling one. You may never be praised for keeping a secret, but you can certainly cripple your reputation by sharing it. Remind the person that trust does not have to end here.
Repeat these steps enough and you can earn everyone’s trust effortlessly.