Life In Thirds

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With the traditional 40-hour work week, most people’s lives are roughly split into thirds – work, sleep, and personal time. Work provides for your human needs, sleep keeps you healthy, and personal time enriches the soul. Without question, these thirds must stay in balance to keep you sane.

Each third must not infringe on the others to keep you healthy. Work must not take over and instead provide the means to make the most out of your personal time. Neither work nor personal time should threaten the time you spend taking care of yourself. Moreover, work is necessary to sustain your life and activities. Keep the three in equilibrium and life will be good.

No, you do not have to spend an equal amount of time on each to keep the three in balance. If anything, you should maximize personal, soul-enriching time as much as possible (it often takes a lot more than you realize to truly balance out your work). But you can definitely add up the hours in a week to determine whether your work/life balance is out of whack or not.

Keep your time in check. Keep your life in balance. Juggle the three balls well and you may yet find happiness.

Live Performance

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If you want to connect with your audience, you must share a room with your audience. You must get up on stage and entertain. Campaigning politicians and rock stars learned this a long time ago. Beyond entertainment alone, a successful live performance can communitize the audience around your personal brand. Everyone sharing a room together will feel apart of a big family, a family with your surname. Audience applause and energy are contagious; spread adoration for you and your product by collecting or streaming as many fans as possible into one room.

Unlike Netflix’s Reed Hastings, Steve Jobs never hid behind the veil of a press release or blog post. He stood on stage, fielded questions without fear, and put on a live show. I am convinced Apple succeeded on the foundations of its audience’s oohs and aahs at these keynote events. I am convinced Apple advanced forward because Steve Jobs knew how to put on a show. The collective power of audience intrigue spreads like a virus, and that intrigue can only be fostered in person and en masse.

If you want to build a brand, learn to overcome stage fright and put on a great show. This goes for anyone trying to make an impression on the market or on the world. You must show your face to the crowd.

Side note: one of the best live performances I’ve ever seen in person happens every Sunday night in Santa Monica. If you haven’t already, all Angelinos you must check out The Toledo Show – a “Cabaret Funk” band that performs every Sunday night 9pm at the classic Harvelle’s. $10 cover, two-part set until around 1am, totally worth every minute. The new definition of “cool.” Thank you, Adam Speas, for introducing it to me.

Get Dirty

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Remember when you were young and you liked playing in the sand? It used to be fun to get dirty. Where did that go? What happened to that childhood passion for adventure, play, and discovery?

Why not get dirty now? Dive into something you’ve never done before. You do not have to cover yourself in sand to learn about how the world works, but you do need to take chances outside your element. Make it a game, use your imagination. Love learning again. Love adventure again. Get dirty and have fun.

Avoid False Promises

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The most respected men and women follow through with their commitments, return favors, honor agreements, and exceed expectations. Without question, dependability is a virtue. Do not make promises you cannot keep. Breaking a promise causes more trouble than passing on the promise in the first place. Never string people along. Never say “maybe.” If you know you can or cannot, say so. If you do not know for sure, make no promises – make the facts known, do your research, and return with a definitive answer (if you have no intention of doing the research, get it out of the way and just say “no” now). Do not be afraid to say “no.” Smart people respect and value honesty over weak commitments.

Waking Up On the Wrong Side of the Bed

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Day off to a rough start? Now more than ever, do something life-changing. Do that thing you’ve never done and were always curious to do. Shake your core. Pump the base. Immerse yourself in an amazing spectacle. Do it now; do not wait.

Waking up on the wrong side of the bed is the perfect excuse to live on the other side of the bed. Don’t be yourself. And love the change of pace.

Film School: The Super Degree

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When I tell people I might take a break from the film industry to study the web, the first thing I’m asked is, “Didn’t you got to school for that? Why leave the business?”

I learned a hell of a lot more than just camerawork at film school. In what other degree do you learn to actively lead teams, coordinate logistics, start businesses, tell stories, embrace technology, manage budgets, engage in philosophy, write both fiction and non-fiction, design advertising campaigns, engineer software, study history, direct talent, interface with contemporary culture, carpenter sets, raise money, play with toys, draw pictures, play music, review law briefs, curate content, and express yourself? That’s right, I can’t think of another degree either.

Film school is an all-inclusive wrapper for a cumulative degree in storytelling, business, marketing, management, design, communication, technology, law, twentieth-century history, and cultural studies. In even the smallest film trade schools, you must learn to lead teams through creative and technical projects while coordinating schedules and money to do so. Few MBA programs I’ve heard of are half as hands-on.

At the University of Southern California‘s School of Cinematic Arts, I had the pleasure of studying under studio executives, A-list producers, active professionals, and trendsetting innovators; I produced over 280 minutes of content and coordinated more than a cumulative 200 students and professionals to do so; and I interfaced directly with current and impending trends in the film industry. I moved to Hollywood to study from within the belly of the beast and learned more than I could have ever imagined.

Am I bastardizing my cinema degree by jumping industries? Absolutely not. If anything, I am honoring it. And I would recommend it to absolutely anyone looking to master important entrepreneurial skills, engage his or her creative side, solve complicated human puzzles, and have some fun.

You Look Stupid With Too Many Hats On

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Lean and mean companies staff few to do the jobs of many. Especially in startups, you are expected to “wear many hats.” There’s a lot of pride in being superhuman, accomplishing a lot, and exhibiting different skill-sets. Staff members may complain, but deep down they feel awesome for being worth more than one man or woman.

As a leader, wearing many hats earns you more control. You can have your finger in everything, stay involved, and have your say. But be very careful – spreading yourself too thin will hurt the work and hurt you. I don’t care who you think you are; there are physical limitations to what you can do with your time. Whether you believe it or not, you cannot do everything. Too many hats will weigh your head down. You must learn to delegate and trust others. If you do not, the quality of work done by you and others will suffer dramatically.

Don’t look like a fool for wearing too many hats. Give a few away.

Step Aside, “Thriller”: Interactive Music Videos Are Coming To Haunt You

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In the 1980s, MTV kicked music culture up a notch by engaging audiences with interpretive motion pictures a.k.a. music videos. The phenomenon swept the globe. To date, few albums slip out the door without a video or two in tow. The prominence of music videos dropped at the turn of the millennium due to high production costs, meager advertising or promotional return, and the widespread music industry free-fall. Rightfully so, I think, because things were getting ugly. As an example, Madonna’s 4 minute 28 second “Die Another Day” music video in 2002 cost over $6 Million, more than most festival-bound independent feature films today. Not sure how you feel, but I don’t think the video is worth it. Luckily, those days are behind us. People need to use their heads now instead of their pocketbooks to tell a strong visual story.

Fortunately for the music video format, cheaper production workflows and negligible Internet distribution costs have allowed them to return with a vengeance. Everyone can pick up a camera and release a music video online. Exciting times. The problem? There’s more competition to hear your song now than ever before. It is much more difficult to grab an audience’s attention.

It’s time again to kick things up a notch. Watching your music is not enough anymore; it’s time to interact with it as well. I don’t mean Dance Dance Revolution or Rock Band; I mean dynamic music experiences online. I’ve seen a few interactive music projects before, but Ellie Goulding’s “Lights” ranks at the top of my list. Built for the browser with WebGL, “Lights” takes you on a visual 3D journey of light and form through which you have some control. I STRONGLY encourage you to experience it for yourself.

If I heard Ellie’s song in a stack of other songs on Spotify or saw it on a video playlist in YouTube, I would probably pass right over it. Not because the song is bad, no. But because there’s so much noise in the world now and it takes an extra step to stand out. Ellie stood out to me tonight. It may take this much work or more for rising artists to build a new name online. I, for one, am very excited to see where this movement goes.

The Snowball of Entrepreneurship

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Entrepreneurship is all about momentum. Hell, business is all about momentum. Ever roll a snowball to build a snowman? When starting a business, you need to push everything to a start, pack more snow on, recruit people to help you roll the ball as it gets bigger, and keep things going smoothly. If the ball stops, you will have to apply extra force to get it started again. Keep people excited, keep the idea alive, and keep people having fun. The energy alone will inspire your team, the caliber of work, and the vision at hand. Stop for no one.

Be careful and mind your surroundings. Some leaders get too excited about the work to notice the cliff ahead. One sharp rock could shatter your snowball. The trick with momentum? Stay fresh and always look forward. Avoid tunnel-vision at all costs so that you can chart the best course for your project. Listen to your team, your mentors, and the market around you. They may see something you don’t and could save the snowman’s life.

Mission Before Business, Horse Before Cart

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People throw around the word “entrepreneur” like it’s a lifestyle trend. Many fancy themselves an “entrepreneur” with only the curiosity (or perhaps a lust) for building a business. Like movie or rock stars, many successful business leaders keep up a public image. Far too many people subscribe to entrepreneurship because it sounds and looks cool. Most fail to understand the real work involved.

Building a business is very hard. With very few resources at hand, you must pull everything together through favors and very long hours. If you do not truly believe in what you are building, then it will never work. You must have a mission or product you believe in first before chasing your lust for business. Not only that, but you must have a mission or product that can inspire other people to help you and customers to buy from you. That’s a tricky thing to find. Most wannabe entrepreneurs forget that the core mission or product is what it’s all about. And it must come first.

Everyone and his or her mother wants to start a business and be a boss. Nobody will care about you until you give him or her something to sink teeth into. If you cannot offer the world a product that changes lives, then you must start with a mission people can understand, sign on for, and follow to the end. You must get the team on board and excited. And to find success with your business, you must get customers on board and excited as well. As the character Proximo says in Gladiator, “Win the crowd, and you will win your freedom.”

Find your core idea, set your mission, build a product, and then build a business around it. You cannot have a business without something to be busy about.