Big Idea, Huh?

We all have great ideas. Wonderful. Can you communicate them? Albert Einstein once said, “If you can’t explain it simply, you don’t understand it well enough.” Steven Spielberg tapped into this notion when he encouraged movie pitches to be 25 words or less. While Spielberg’s suggestion had a lot to do with the marketability of a film, the 25-word exercise forces you to boil your idea down to its core and communicate it. The exercise forces you to understand your idea more clearly.

Ideas do not need to be simple. In fact, they shouldn’t be. But they will get nowhere if they cannot be communicated simply enough to share with others.

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