…Try again differently. Don’t give up. Don’t dismiss it as a failure and leave it behind in the dust. Not yet. Don’t let all that hard work go to waste. Learn from your mistakes, figure out why it didn’t work the first time, and put lessons learned into practice. Try again, but differently this time. If you lose a second time, sit back and analyze the situation again. Debrief. You cannot wave it off in ignorance and shame. You must study your defeat. Only when you can draft an educated and supported thesis on your shortcomings should you be allowed to dismiss your attempts as failures and move on.
Monthly Archives: December 2011
Do Not Charge Fans You Haven’t Earned Yet
I will not pay for your album without hearing it first. I will not buy your book without reading a good chunk of it. I will not spend a dime until I know that it will be a good use of my time. And I’m not alone in this anymore. There’s far too much noise fighting for audience money these days. To stand out, you need to be really talented and really clever. Reviews and popular consensus can help you reach the top. But you have to catch the attention of the people first.
The loyalty of fans goes a long way. I will, however, support artists and brands that have earned my trust over time. I do not think twice before paying for a Sam Mendes film, a Black Keys album, or a Legend of Zelda video game. Over the years, these names have consistently won my affection. But I didn’t pay for them at first. I saw my first Sam Mendes film in a class, heard my first Black Keys song in my brother’s car, and played my first Zelda game in a friend’s basement. Their talent and quality converted me alone. I became a loyal fan for life. The idea of curating loyal fans is not new or revolutionary. Brands as strong as Apple, In-N-Out Burger, and Pixar learned this very early on.
Creating brilliant products is not enough. The challenge is to convert freeloading bystanders into fans willing to pay. The trick is to acknowledge that fans won’t pay for you until you earn their trust. Therefore, the most effective way to develop a following early on is to share your work far and wide for free. Give great content away and audiences will thank you for it. When you have enough fans to scale your brand, start monetizing. Watch the loyalty role in.
Save the Best For Last
Deliberately procrastinating the bad may hamper your ability to completely enjoy the good by the thought of the less favorable ahead. You risk spoiling the good for no reason (or at least enjoying it less than you could otherwise). Get the chores out of the way first (homework or Brussels sprouts), and save something to look forward to. Convince yourself that you are earning the dessert at the end of the meal. You’ll appreciate the victory even more.
The Best $7 I’ve Spent All Year
I have nothing else more important to say.
Time Flies
Pay attention to the moments in life where you lose track of time. Most signify passion, joy, or discovery. Take note of the people, activities, and environment; cherish and hold them close. The variables of these moments should be tracked, preserved, and repeated as often as possible. Only within moments so rich can you defy the power of time itself.
The Common Denominator of Success
Failure. The most successful people do not fear failure. They fail often and learn quickly. Failure informs uncontested success. If you want to succeed, embrace failure as a necessary ingredient to achieving greater goals.
The Perception of Obstacles
Track runners do not see hurdles as road blocks; they see hurdles as an extension of a normal step. Sure, it may take practice to build the confidence necessary to jump hurdles. Even to start practicing, you need to set aside any fears or trepidations you have about the road ahead. You need to ignore the fact that hurdles are obstacles. You need to see hurdles as a part of the game. If you signed up to play the game, learn to love the hurdles. Obstacles are only obstacles if you see and treat them as obstacles.
The Age of Calling Bluffs
With access to the entire information landscape through the Internet, access to public opinion has accelerated tenfold. While this accessibility may constitute a deep saturation of noise, one very exciting trend is evolving out of it: audiences are far less susceptible to clever marketing tricks and far more in tune with quality content. Audiences can smell turds. No longer can clever movie trailers, print agendas, or viral campaigns smooth out rough edges and scale a property. Produce bad content with good marketing, and audiences will call your bluff. You will lose.
The key to success on the horizon rests firmly in quality content. No shortcuts anymore, only good ideas. Your work can pierce the noise with a strong and honest idea at its heart. If you are good enough, people will love and promote you for it. Focus all your money and attention on producing quality work.
As for marketing your content? Inspire true fans to do that for you. Be wary of spending a lot of money on marketing in this climate – the people may assume you are polishing a turd.
6 Tips for Falling Asleep
Anytime I have trouble falling asleep, I focus on a combination of the following six things. I usually win, no matter what is on my mind. Many of these tips take time, so budget 15 or 30 minutes accordingly. It’s worth it; time spent here will pay off with a better night’s sleep.
1. Dim the lights – set the mood for relaxation.
2. Turn off all devices – absolutely no screens of any kind to stimulate the mind!
3. Half a glass of wine – we’re not getting sloppy here!
4. Finish a to-do task – a small sense of accomplishment helps clear the conscience.
5. Tryptophan – turkey is sleep crack. Avoid high-fat foods.
6. Read – preferably something you’re not terribly invested in, like the news.
Collaboration, Not Compromise
To repatriate, rebuild, and rekindle our nation, we need to set aside partisanship and find common ground. To do that, I urge a small tweak to our political lexicon: replace “compromise” with “collaboration.” Compromise implies two sides with disparate interests; collaboration suggests multiple specialized parties on the same team. No one should ever surrender beliefs, but it is important to first discover a platform of common agreement to move forward together under the same banner. At the heart of every issue lies at least a sliver of mutual consent and values everyone can share. Identify that first, and we can move forward together. Easier said than done, but it’s worth a morning shout.
Craig Ormiston 