In a world showered with readily accessible recorded content, the cost and inconvenience of a live show leave many audiences at home. We often forget that live shows open a far greater threshold for surprise and magnetic energy than the recorded medium. Why? Because something might go wrong. The risk of failure is much greater on stage than in a recording. You cannot edit a live performance. If something breaks, thousands of people will be there to see it. As a live audience participant, you share in an exclusive opportunity to witness this single autonomous performance – never to be experienced the same way again. The pride in exclusivity, tension behind the stakes at hand, and energy through sharing it all with others make live performance more engaging, valuable, and expensive. More often than not, it’s worth it. And it may be the only thing that can keep the arts lucrative. But that’s another story.