Creator Buddy System

Before you earn an audience, users, paying customers, investors, shareholders or employees holding you accountable to your work, you often find yourself alone and unmotivated. Unless you popped into this world as a self-starting anomaly, waking up and getting to work on something that doesn’t exist yet and that no one else cares about can feel like forcing children to eat broccoli. It helps to have business or creative partners on the project with equal or greater investment in the outcome – and sometimes that’s all you need. But even partnerships lose steam and it helps to have someone else on the outside to push you.

You may need a creator buddy: someone you never want to disappoint and who also has his or her own personal projects in infancy. Someone outside your field with whom you can learn from each other. Between the two of you, schedule regular check-ins to set goals and debrief accomplishments or failures on a regular basis. Weekly or bi-weekly works best, nothing too involved. Encourage each other to set goals you both can realistically achieve in that time and hold each other accountable. Send text messages to touch base in between. Whatever helps to keep you both on the tracks and moving forward. Before long, you’ll find yourself accomplishing more – if only in fear of disappointing your buddy if you fail.

Sounds too simple, but the work you need to do today is difficult enough. Avoid overcomplicating it with crazy motivational regimens. Find a buddy that can pull you out of isolation and give you the push that you need. He or she will appreciate it as well.

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