Setting out to build a business or project for the money is a huge risk – a bigger risk than building something meaningful that can make the world a better place. What happens if you seek a capital return and come up dry? What do you have then? Sadly, you have nothing but a lot of wasted time and energy. What if you build something that makes a difference, but still does not pay out? At least then you can be proud of building something great. Never do things for the money – you have everything to lose. Do things for the challenge, the value to the world, and for yourself. Build something you can be proud of, something rewarding in and of itself.