Different Should Not Be the Only Reason

I am a huge advocate for different. Different gives you a competitive advantage. But I do not think different should be the sole reason to make a decision. Different is branding more so than a core value. Different does not sustain when other people copy you or if you fail. Different should support, qualify or celebrate a decision; it should not be the decision itself.

Clichés exist because they worked before and can work again in certain situations. You should not rule out an opportunity because it feels familiar. Sometimes familiar solutions to a problem can be focused, modernized and differentiated to a competitive place. I’m not saying different is bad. In fact, I encourage different 99% of the time. But you have not made a thorough decision if you support something only because it is different.

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