It takes a lot of work and time to build a reputation. Making an impression is one thing (and certainly an important part of the battle). But the real challenge lies in being what you claim to be. If you want to have the reputation of a genius or comedian, then you actually need to be smart or funny. The shell of a person is only so thick and easily shattered. At the core, you must be everything you want to be and more. Until you are who you want to be on the inside, there’s no way you’ll ever be the person you want to be on the outside. Never waiver in your character or dreams; that’s where reputation comes from.