Leading a film is a lot like leading an army, except without the discipline. Hollywood is loaded with egos, agendas, and hard drugs. Everyone wants to make their rate, see his or her name in lights, eat well, and live the good life. It is extremely difficult to wrangle all the different personalities and angles. Getting everyone on board is very difficult most of the time, especially in low budget or strenuous circumstances. Even with genuine people, it is challenging to arrest their full attention.
There is one tried and true tactic for getting everyone on the same page. The same tactic will inspire people to work day and night to get the job done. The same tactic may even convince your team to cut, defer, or waive their rate entirely. Very straightforward: tell a great story.
If your team believes in the project, they will fight to the ends of the earth for it. A great story helps make a 20-hour day okay. A great story helps you accept the low pay or terrible catering. Of course, telling a great story is easier said than done. The best way to tell a story is to believe in it first. If you do not believe in it, no one else will. When you do, find a way to communicate to everyone why and convince them to believe in it, too. With enough love and passion, you can inspire others to help you bring the story to life. Perhaps they will fall in love with it, too.