Predictably Unpredictable

You can always count on true artists to surprise you. With a sense of regularity, the greats always deliver the same quality with a different twist. The same gets old, so it’s important to keep things fresh. We put less stock in sequels that merely re-deliver the original and our hearts into sequels that reinvent the wheel. We come to trust creators that, in any other forum, would not be trusted. And we always look forward to the next trick.

Want to be great? Learn to surprise audiences on a regular schedule.

Regular Programming [Film Friday]

I’ve learned from blogging and observed the same results from others: releasing content daily dramatically increases your chances of attracting new and returning audience members. How do you think television and radio built so much traction in the first place? When audiences can expect to find you at a certain time or place, it lubricates the exhibition of your content and dramatically reduces marketing costs. You build a relationship with your audience over time, and keep them coming back for more.

By committing to releasing content regularly, you also dramatically increase your chances of producing a hit. 5 Second Films have produced so many short films and told so many jokes that the handful of hits they’ve had propelled the group into web virility.

If you cannot produce enough content to release daily, then commit to releasing content “regularly” – and publicly define the recurring time frame through which they should expect new content (weekly, monthly, every third Tuesday, etc.). At least some level of audience expectation makes a huge difference for audience retention.

Random splashes are risky and expensive to promote. Arbitrary releases rarely build traction. Do not bet on it. Consider curating an audience and regular programming instead.

Passive Aggressive

Confront the issue directly. Blow steam to someone else first if you need to, but don’t wait to deal with the tension at hand. It will only blow up in your face later. Like water boiling on a stove, you may get burned if you wait too long. Definitely do not ignore the situation and let the water to boil out entirely because you will be left with a charred and unusable pan.

The Difference Between Evolutionary and Revolutionary

There is a general cynicism lately about human progress in the cultural, commercial, physical, and spiritual realm. This week’s South Park had a brilliant (albeit gruesome and disgusting) commentary on contracting the disease, “cynicism,” where everything starts looking and sounding like “shit.” Many individuals (not just me) watch in angst as large companies roll out recycled shlock and menial improvements. A lot of the criticism directed at all companies showcasing video games at the E3 gaming conference this week sang to the beat of “It seemed more like a catch-up game than something completely different.” Nintendo and Playstation announced entirely new gaming consoles, and yet they came off as incremental and uninspired updates in struggle to catch up to the aggressively expanding mobile games market. Only sequels gained traction at the conference, no original game-changing titles. I hold the same criticism of Apple’s latest products: iPad 2, iCloud, OS X Lion, and iOS 5 boast only minor improvements to the user experience that update on and catch up to some superior features of competitors in the computing space. We live in a world farming updates, too distracted by the noise around us to make meaningful, poignant change.

Our world is evolving quickly, but do not mistake evolution for revolution. Evolution is a slow, gradual, step-by-step process that takes time and energy. Revolution is a leap, a blindside, a change that catches us all by surprise. Evolution is differentiation. Revolution is different. Evolution is a hybrid transition between new and old. Revolution does not look back. Evolution is missing the letter ‘R’ at the front, and that letter ‘R’ means business. I have not seen a revolution in the cultural, commercial, physical, and spiritual realm for some time.

Revolution is a modern virtue. How can you build something revolutionary? Use the Reference Test: can you or anyone else compare your creation directly to another creation already existing?

Hollywood pitch culture is a perfect example. Somewhere in the early nineties, producers made the habit of pitching movies as “this” meets “that.” “Terminator” meets “Home Alone.” “Cool Runnings” meets “Blade Runner.” “Veggie Tales” meets “Godzilla.” The problem? Mixing old shit together does not make it new. It simply makes it old shit mixed together. Can anyone compare your movie idea directly to other films already in existence?

If your work comes off as a hybrid between this and that, or an update to something already in existence, then you have not pushed the button hard enough. Push harder. Twist your perspective. See the light. Open your mind. Forget the world around you. Look deep inside. Be true to yourself. Be human. Be real. You are capable of inventing something the world has never seen.

Stop at nothing to change the world. Start a revolution.

Life Goals

Photo of an open fortune cookieBring people together.

Build a home.

Separate culture from money.

Raise children.

End the culture wars.

Spend time well.

What in life is most important to you? What are your values? Can you spin them into goals that drive your life?

Self worth stems from purpose. Purpose stems from goals. Goals stem from values.

Wrap your goals into fortune cookie-sized mission statements. If you are not willing to tattoo these statements to your body, your goals are not developed well enough.

Live the change you want to see in the world. Live the change you want to see in your own life.

But first, know thyself.