The point of a job title is to communicate clearly where you fit and what you do to others inside and out of the company. Clear job titles really help co-workers and clients navigate information and inquiries. Without question, the efficient trafficking of information is necessary to a company’s success. So why, then, is it so common to a) have no idea what your co-workers do and b) have difficulty finding the person responsible for certain categories of business? Well, because we fail to assign each other effective titles.
Perhaps stemming from a conservative military hesitation from awarding rank, few business leaders give out new titles to employees – except on grounds for promotion. Corporate titles are status symbols and need to be earned. God help you if you try to pick your own. While I appreciate promotions, I do not understand the reservations business leaders have with re-titling employees to better-fit their position. “Well, if I change their titles, then they’ll think they should earn more money.” Just tell them no. It’s your responsibility as a boss to orchestrate and label your resources in a way that optimizes the efficiency of your enterprise. Employees can deal with it.